# HS Cysterhood master vault
## π Social Media Launch Plan
Social Media Launch Plan
π Owner Access Only
π Project Split Instructions
Duplicate this master project 3 times. Use the names and instructions below to know exactly which faces to keep in each version.
| Project Name | Purpose | Faces to KEEP |
| --- | --- | --- |
| Cysterhood Sales Site (Public) | Keep only the public-facing marketing and sales slides. Delete all course content, internal strategy, and backend hubs. | Hero, About, Philosophy, HS 101, Lead Magnet, Hall of Fame, Beta Team Weekend, Pricing Tiers, Master Vault Sales Page, Course Sales Page, Inner Circle, Subscription Box, Connect With Us, FAQ, Disclaimer, Terms & Policies |
| Cysterhood Course Hub (Members Only) | This is the actual product. Keep the educational content, modules, trackers, and guides. Delete all the sales pages, pricing tiers, and internal marketing slides. | Hub, The CYSTERHOOD Course (Main intro + Phases 1-6), Trigger Tracker, Body Map, Inflammation Audit, Routine Planner, Kitchen Guide, Cookbook, Intimacy, Boss, Mental Health, Remedy, Wardrobe, Travel, Teen, Partner, Parenting, Sleep, Holiday, Grooming, Workplace, Digital Toolkit, Medical Advocate Binder, HR Kit, Flare Kit, Doctor Guide, Master Vault, Masterclass, Medical Updates, Hair Removal, Glossary, Brands List, Resource Directory |
| Cysterhood Internal Strategy (Admin) | This is your personal business playbook. Delete all the public content and course modules. Keep only the business plans, roadmaps, and marketing frameworks. | Empire Blueprint, Marketing Ecosystem, Social Media Launch Plan, Affiliate Revenue Ecosystem, SEO & Traffic Engine, Marketing & Launch Assets, Healing Roadmap, UGC Portfolio, Press & Media Kit |
The 'Big 3' Social Media Content Types
Beyond the 4 launch videos, rotate these 3 content formats across your entire social presence to build sustained growth.
| Content Type | Visual/Setup | Opening Hook | Caption Strategy |
| --- | --- | --- | --- |
| The Truth Bomb (TikTok/Reel) | You looking confident, holding a bottle of The Ordinary Glycolic Acid or a woven cotton round. Text on screen: '30 years with HS taught me what doctors didn't. Here is the secret to smelling clean and clearing tunnels for under $15.' | '30 years with HS taught me what doctors didn't.' | I'm tired of our community being gaslit. I put every secret, every hack, and every medical script into the BIG CYSTER Vault. Link in bio to reclaim your life. π #HSWarrior #HidradenitisSuppurativa |
| The Educational Carousel (Instagram/Facebook) | 5-slide carousel. Slide 1: headline. Slides 2-4: one fact each. Slide 5: CTA to bio link. | '5 Things Your Doctor Got Wrong About HS' | Slide 1: '5 Things Your Doctor Got Wrong About HS.' Slide 2: 'It's not hygiene. It's an autoimmune glitch.' Slide 3: 'Shaving is a trigger. Trimming is the cure.' Slide 4: 'Stress = Cortisol = Flares. Your mental health is medical care.' Slide 5: 'I've mapped out the entire survival plan. Grab the Master Vault in my bio.' |
| The Legacy Post (The Emotional Connection) | A photo with your kids, or a heartfelt video talking directly to camera. Raw, unfiltered, no script needed β just speak from the heart. | 'I look at my kids and I refuse to let them grow up in a world where HS is a shameful secret.' | I built the BIG CYSTER brand to end the stigma and give us the tools we deserve. We are the cycle-breakers. π§¬β¨ |
The Affiliate Revenue Ecosystem
In every guide where you mention a product (Poshmark, The Ordinary, Amazon bandages, Hibiclens, Manscaped), insert your Affiliate Link. When a Vault buyer reads the Grooming Guide and clicks your link to buy the Manscaped Trimmer ($80) β you get a commission. When they read the Wardrobe Guide and join Poshmark β you get a referral bonus. When they buy Silver Bandages on Amazon β you get an Amazon Associate commission.
**You aren't just selling information. You are creating a recurring passive income ecosystem tied to every single guide.**
The 4-Video Launch Strategy
4 scripts. 4 videos. One complete Cysterhood launch sequence. Film these once, post over launch week, and watch the community grow.
Consistency beats intensity. 3 posts per week. Reply to every comment in the first 60 minutes. The algorithm rewards high early engagement β your Golden Hour is everything.
Video 1: The Origin Story
45β60 seconds β’ Vibe: Calm, reassuring, deeply empathetic β’ First post ever
"If you have Hidradenitis Suppurativa, and you are terrified of food right now because the internet told you to cut out dairy, nightshades, sugar, and gluten all at exactly the same time... stop scrolling. Take a deep breath."
**THE HOOK** (Speak clearly, right to the point):
"If you have Hidradenitis Suppurativa, and you are terrified of food right now because the internet told you to cut out dairy, nightshades, sugar, and gluten all at exactly the same time... stop scrolling. Take a deep breath."
**THE PROBLEM** (Soften your voice, full empathy):
"I'm your Big Cyster. And I know exactly what it's like to wake up, check your body for new flares, and then literally cry in the grocery store because you have no idea what to buy that won't put you in more pain."
**THE PIVOT** (Bring the energy up, confident and reassuring):
"Trying to overhaul your entire life overnight while you are dealing with chronic pain is a recipe for a mental breakdown. So, we aren't doing that here. Here in the Cysterhood, we have one rule: We are going to change one meal a day."
**THE SOLUTION** (Warm and practical):
"That's it. You don't need to be perfect; you just need relief. I realized that my meals needed to match my energy levels, especially on those heavy, painful flare days."
**THE CALL TO ACTION**:
"So, I put together a free Flare-Ready Grocery List and a simple 7-Day Flare Tracker to help you start figuring out your triggers without losing your mind. The link is right in my bio."
**THE SIGN-OFF**:
"Go download them, grab your heating pad, and welcome to the Cysterhood. We've got this."
Film in 3β4 short clips β read a sentence, look at camera, say it, stop, then do the next. β’ Put the first sentence as text on screen for viewers watching on mute. β’ Caption: "Overhauling your diet overnight while in pain is exhausting. Let's just do one meal a day. Link in bio for your free HS survival kit! π #HidradenitisSuppurativa #HSawareness #AntiInflammatoryDiet #TheBigCyster"
Overhauling your diet overnight while in pain is exhausting. Let's just do one meal a day. Link in bio for your free HS survival kit! π #HidradenitisSuppurativa #HSawareness #AntiInflammatoryDiet #TheBigCyster
Video 2: The Grocery Hack
30β45 seconds β’ Vibe: Practical, relieving, totally judgment-free β’ Post Day 2
"Have you ever walked into a grocery store during an HS flare-up and just wanted to cry because everything takes way too much energy to cook?"
**THE HOOK** (Relatable and validating):
"Have you ever walked into a grocery store during an HS flare-up and just wanted to cry because everything takes way too much energy to cook?"
**THE VALIDATION** (The Big Cyster permission slip):
"I see you. As your Big Cyster, I am officially giving you permission to stop doing the hardest things on your hardest days. We are going to start shopping by our energy levels."
**THE SOLUTION** (Introduce the zones):
"I created an anti-inflammatory, HS-safe grocery list broken down by a traffic light system. Green zone, Yellow zone, and Red zone."
**THE DEMONSTRATION** (Hold up items to the camera):
"On a Green Day, when you feel strong, we buy the fresh veggies and raw salmon to prep. But on a Red Day? When you are actively flaring and in pain?" (Hold up bone broth or rotisserie chicken.) "We are buying bone broth and pre-cooked chicken. Zero chopping. Zero standing at the stove."
**THE CALL TO ACTION**:
"You don't have to figure this out alone. I want you to go grab the free Flare-Ready Grocery List at the link in my bio, save it to your phone, and let's make your next flare day a little bit easier."
Film in the grocery store OR in your kitchen holding actual items. Props keep eyes moving and stop the scroll. β’ Text on screen: "Grocery shopping with HS just got easier." β’ Caption: "Stop trying to cook a 5-course meal on a Red Zone flare day! Shop by your energy level. Get my free HS Flare-Ready Grocery List at the link in my bio! π #HidradenitisSuppurativa #HSFlare #AntiInflammatory #TheBigCyster #ChronicPain"
Stop trying to cook a 5-course meal on a Red Zone flare day! π Shop by your energy level. Get my free HS Flare-Ready Grocery List at the link in my bio. π #HidradenitisSuppurativa #HSFlare #AntiInflammatory #TheBigCyster #ChronicPain
Video 3: The Flare Tracker
40 seconds β’ Vibe: Reassuring, anti-perfectionism, low-pressure β’ Post Day 3 or 4
"If you have Hidradenitis Suppurativa, you have probably tried to keep a food journal, got completely overwhelmed by day three, and threw it in the trash. I did too."
**THE HOOK** (Acknowledge the burnout):
"If you have Hidradenitis Suppurativa, you have probably tried to keep a food journal, got completely overwhelmed by day three, and threw it in the trash. I did too."
**THE VALIDATION** (The Big Cyster reality check):
"When you are dealing with chronic pain, tracking every single crumb you eat is exhausting. As your Big Cyster, I am banning the complicated food journals. We are doing the 60-second method."
**THE SOLUTION** (Show the tracker):
"This is the 7-Day Flare Tracker. Instead of tracking your entire life, we only track two things: Your pain level today, and the one anti-inflammatory meal you swapped."
**THE DEMONSTRATION** (Point to the paper with your pen):
"Did you swap your regular breakfast for a safe oatmeal? Write it down. Did you have dairy today? Check the box. Is your skin angry or quiet? Circle it. It takes 60 seconds before you go to sleep."
**THE CALL TO ACTION**:
"We are looking for patterns, not perfection. You can download this exact tracker for free at the link in my bio. Go print it out, put it on your nightstand, and let's figure out what your body actually wants."
Hold and write on a printed copy of the tracker while you talk β makes the video feel active. β’ Text on screen: "Stop using complicated food journals for HS." β’ Caption: "Healing HS isn't about perfection, it's about patterns. π Track your flares in 60 seconds a day. Grab the free 7-Day Flare Tracker at the link in my bio! #HidradenitisSuppurativa #HSFlare #ChronicIllness #FoodJournal #TheBigCyster"
Healing HS isn't about perfection, it's about patterns. π Track your flares in 60 seconds a day. Grab the free 7-Day Flare Tracker at the link in my bio! #HidradenitisSuppurativa #HSFlare #ChronicIllness #FoodJournal #TheBigCyster
Video 4: The Cookbook Reveal
45β60 seconds β’ Vibe: Excited, proud, deeply relieving β’ The BIG launch video
"Over the last week, thousands of you have joined the Cysterhood and downloaded the free Flare Tracker and Grocery List. And the number one question in my comments right now is..."
**THE HOOK** (Acknowledge the community):
"Over the last week, thousands of you have joined the Cysterhood and downloaded the free Flare Tracker and Grocery List. And the number one question in my comments right now is..."
**THE TRANSITION** (State their exact problem):
"...'Big Cyster, I know how to shop now, but what do I actually cook that won't make my skin flare up?'"
**THE REVEAL** (Big energy β show the book!):
"I finally put all my secrets in one place. Welcome to the One-A-Day Anti-Inflammatory Cookbook. It is officially live right now."
**THE PITCH** (Explain the relief):
"I designed this specifically for Hidradenitis Suppurativa. There is no dairy, no nightshades, and no stress. And true to the Big Cyster rule, we are not overhauling your whole life. There are 30 recipes in here, and your only job is to swap one meal a day."
**THE DETAILS** (Highlight the low-energy aspect):
"From the Flare-Fighter Oatmeal to the Zero-Effort Salmon Pouch, these are budget-friendly, delicious meals categorized by how much energy you actually have to cook them."
**THE CALL TO ACTION**:
"If you are tired of being terrified of food, go to the link in my bio. Grab the cookbook, pick your one meal for tomorrow, and let's start feeding our bodies without losing our minds."
Use the green screen TikTok effect to put the cookbook cover image behind you, OR hold a printed copy of the cover. β’ Text on screen first 3 seconds: "The HS Anti-Inflammatory Cookbook is finally here! π" β’ Caption: "Stop overhauling your diet overnight. Let's change ONE meal a day. π The Big Cyster One-A-Day Anti-Inflammatory Cookbook is officially live! 30 recipes, zero stress, and completely HS-safe. Link in bio to grab your copy! #HidradenitisSuppurativa #HSDiet #AntiInflammatoryDiet #TheBigCyster #ChronicIllness"
Stop overhauling your diet overnight. Let's change ONE meal a day. π The Big Cyster One-A-Day Anti-Inflammatory Cookbook is officially live! 30 recipes, zero stress, and completely HS-safe. Link in bio! #HidradenitisSuppurativa #HSDiet #AntiInflammatoryDiet #TheBigCyster #ChronicIllness
7-Day Launch Calendar
Post these in order. Stay on your phone for the first 60 minutes after each post β reply to every single comment. This is your Golden Hour.
| Day | Action | Strategy Note |
| --- | --- | --- |
| Sunday | Soft Launch β Post to your existing BOUDIEFUL audience. The 'I have a confession' transition post. Update bio link to new hub. | Best time: 6:00 PM. Sunday evenings = high scroll time. Stay on for 60 mins replying to every comment. Thank them for 5 years of support. |
| Monday | POST VIDEO 1: The Origin Story. TikTok + Instagram Reels + YouTube Shorts. | Best time: 12:00 PM or 7:00 PM. Caption: short and emotional. Golden Hour: reply to everyone. Algorithm judges the first 60 mins. |
| Tuesday | Community Seeding. NO new video today β let Video 1 breathe. Go into HS Facebook groups and r/Hidradenitis on Reddit. | Be a human first. Share your petition link and story authentically. Don't just drop a link and leave β engage, validate, listen. |
| Wednesday | POST VIDEO 2: The Grocery Hack. All platforms. | Best time: 6:00 PM. Pin a comment: 'Save this for your next grocery run! π Link in bio for the free list.' CEO Audit: Check CTR on your bio link. |
| Thursday | Email Blast. Send to your waitlist β share signature count update and ask them to forward to 3 friends. | Time: 10:00 AM. Short email: screenshot of signatures, one ask. 'Please forward this to three friends who need it.' Personal = higher open rate. |
| Friday | POST VIDEO 3: The Flare Tracker. All platforms. | Best time: 5:00 PM β catches people finishing work. Check Change.org count. If near 1,000 β get HS Foundation emails drafted and ready. |
| Weekend | POST VIDEO 4: The Cookbook Reveal! The big drop. All platforms simultaneously. | This is your revenue post. Send the 'Launch Day' email to your list simultaneously. Monitor DMs. Reply to every order question within 2 hours. |
The 15-Minute Daily Creator Routine
**Set a timer for 15 minutes. When it goes off, you close the apps and walk away. That's a Big Cyster promise.**
**Mins 1β5 β The Morning Rounds:** Reply to questions (guide to bio link), validate pain comments ('I'm so sorry, Cyster. Grab your heating pad.'), heart the love.
**Mins 6β10 β Cyster Scouting:** Search #HidradenitisSuppurativa on TikTok/IG. Leave 3 genuine supportive comments on other people's HS content. Don't sell β just be a human. Their followers will click your profile.
**Mins 11β15 β The Brain Dump:** Check comments for future video ideas. Jot one hook sentence for a future video in your notes app.
The Red Zone Creator Protocol
What happens when you are having a terrible flare day and even 15 minutes of screen time is too much?
**You log off. Full stop.**
Your audience follows you because you are a real person living with this condition. You do not owe the internet your energy when you are healing.
Option 1 β The Ghost Strategy: Just don't post. The algorithm will survive.
Option 2 β The Honesty Post: Post a simple text graphic on your Story: 'The Big Cyster is in the Red Zone today. Taking my own advice, drinking bone broth, and resting. Check in on each other in the comments today! π'
People will respect you more for setting boundaries.
The Email Launch Sequence
| Email Name | Subject Line | When to Send | Full Email Body |
| --- | --- | --- | --- |
| Welcome / Delivery | Welcome to the Cysterhood! (Open for your HS survival kit π) | Immediately on freebie download | Hi Cyster, I see you. I know the frustration of waking up and checking for new bumps. I know the 'shopping cart anxiety' when you're trying to figure out what's going to make your skin flare. And I definitely know the exhaustion of being told to 'just change your whole lifestyle' overnight. I'm your BIG CYSTER, and I'm here to tell you: We aren't doing that here. We aren't chasing perfection. We're chasing relief. By downloading the 'One-A-Day' Cookbook, you've already made the biggest move. You've decided that your health is worth one small change a day. That's it. Just one meal. Your First Assignment: Don't try to cook 10 things today. Just pick one recipe β maybe the Flare-Fighter Oatmeal or the No-Chop Avocado Boat β and make that your one 'safe' win. If you're in pain today, please be gentle with yourself. Wear the loose clothes. Drink the bone broth. Take the nap. I'm so glad you're here. Check your inbox in a couple of days for my favorite 'Red Zone' hack. We've got this. One meal at a time. Love, Your BIG CYSTER π |
| Day 3 Check-In | Checking in, Cyster π (+ my ultimate zero-energy hack) | Day 3 after download | Hi Cyster, How is your week going? And I mean honestly. No 'I'm fine' allowed here in the Cysterhood. If you've been using your 7-Day Flare Tracker and making your One-A-Day swap, I am so proud of you. But if you had a rough week and ordered takeout and haven't tracked a single thing... I am still proud of you. Living with HS is a full-time job. Give yourself some grace today. Here is my absolute favorite 'Red Zone' hack β The Flare-Day Mug Soup: Pour 1 cup of high-quality Chicken Bone Broth into your biggest coffee mug. Microwave it until hot. Toss in shredded rotisserie chicken and a dash of ground ginger. Take it back to bed and sip it while resting on your heating pad. Zero chopping. Zero standing. Zero cleanup. Just pure, HS-safe comfort. That is exactly why I wrote The One-A-Day Anti-Inflammatory Cookbook β 30 recipes like the Mug Soup, broken down by Green, Yellow, and Red energy days. No dairy, no nightshades, no stress. [Click here to grab your copy and get your 30 safe meals.] Remember the Big Cyster rule: Don't overhaul your whole life today. Just pick one meal to swap. Sending you gentle hugs and healing energy today. Love, Your BIG CYSTER π |
| Day 7 Slump | Be honest... how are you doing? π | Day 7 after purchase | Hi Cyster, You've had the Toolkit for a full week now. The initial 'I'm going to change my life!' excitement has probably started to wear off, and reality has set in. Maybe you've managed your One-A-Day swap every day. Or maybe you had a rough flare, the kitchen felt ten miles away, and you ended up eating cereal for dinner three nights in a row. I want you to hear this: Both of those scenarios are a success. Why? Because you're still here. You're still part of the Cysterhood. Consistency isn't about being perfect; it's about not giving up when things get messy. Your Big Cyster Tip for the Week: Look at your 7-Day Flare Tracker. Don't worry about patterns yet. Just look at the 'Pain Level' column. If your pain was high, give yourself a massive high-five for just making it through the day. That is a win. We're just getting started. Love, Your BIG CYSTER π |
| 30-Day Milestone | Look how far you've come! π | Day 30 after purchase | Hi Cyster, YOU DID IT. You've officially spent a month in the Cysterhood. Whether you followed the cookbook to the letter or just used the 'Mug Soup' hack on your hardest days, you have taken more action for your health this month than most people do in a year. Take a look at your trackers from the last 30 days. Notice anything? - Are your flares less frequent? - Do they heal a little faster? - Is your stress level lower because you aren't guessing what to eat anymore? This isn't the end of a challenge. This is the beginning of your new lifestyle. You have the tools, you have the strategy, and most importantly, you have this community. Keep using the One-A-Day method. It's built to last for years, not just weeks. And keep an eye on my social β I've got some new resources coming your way soon. I am so proud to be your Big Cyster. Love, Your BIG CYSTER π |
Ready-to-Post Caption Templates
| Post Type | Caption |
| --- | --- |
| The Aunt Linda Boundary | If one more relative tells me to 'just try washing with antibacterial soap' for my HS, I might lose my mind. π Cysters, you do NOT owe anyone your medical history over the dinner table. I just dropped The Cysterhood Holiday Survival Guide with my exact scripts for shutting down uncomfortable questions. Link in bio. π #HidradenitisSuppurativa #ChronicIllness #HolidayBoundaries #TheBigCyster |
| The Anti-Shapewear PSA | This is your Big Cyster PSA: Do NOT wear shapewear to the holiday party if you have HS. π£οΈ Trapping sweat and creating friction in your groin or underarms for 6 hours is a guaranteed way to wake up with a Level 10 flare tomorrow. You can look festive without cutting off your circulation! Link in bio for the Holiday Survival Guide. π₯π #HSAwareness #ChronicPain #HolidayStyle #TheBigCyster |
| Bring Your Own Armor Food | The worst feeling: sitting at a holiday dinner and realizing every dish has dairy or nightshades. π My #1 rule: Always bring one dish you know is 100% safe. No starving, no guilt, no inflammation spike tomorrow. Nightshade-free and dairy-free holiday recipes are all in the Holiday Survival Guide! Link in bio. π β¨ #HidradenitisSuppurativa #HSDiet #AntiInflammatory #TheBigCyster |
| Red Zone Comfort Kit Reveal | This is why I created the Red Zone Comfort Kit. HS isn't just a skin condition β it's a mental battle. Finding the right soft armor for your hardest days matters. The oversized no-friction Cysterhood Hoodie + the Big Cyster Mug + cozy socks = your Red Zone uniform. Shop link in bio. βοΈπ #Cysterhood #HSWarrior #TheBigCyster |
| Ultimate Armor Box Launch | THE CYSTERHOOD SHOP IS OFFICIALLY OPEN! ππ The Ultimate Armor Box and all our curated kits are live and ready to ship. This is more than merch β this is a community reclaiming its confidence. The first 50 Armor Box orders get a secret Big Cyster bonus! CLICK THE LINK IN BIO TO SHOP NOW π¦ #Cysterhood #HidradenitisSuppurativa #HSSurvivor #TheBigCyster |
Your Daily CEO Audit (5 Minutes)
Don't check your stats 50 times a day. Do one 5-minute CEO Audit every morning:
1οΈβ£ **Change.org:** What is the signature count? How close to 1,000?
2οΈβ£ **Bio Link Analytics:** How many people clicked the petition link yesterday?
3οΈβ£ **Revenue:** Any Patreon subscribers or Amazon affiliate commissions?
Write these 3 numbers down daily. Watching them grow proves the strategy is working. When you hit 1,000 signatures β send the collaboration email to the HS Foundation and Hope for HS immediately. Speed is momentum.
The Milestone Action Plan
Film once, post over launch week. Every word is written β just read to camera.
Filming Tips & Caption
Ready-to-Post Caption
Full Email Body
Full copy-paste email bodies. Load these into your email platform as automations.
Copy and paste any of these for future posts. Already hashtagged and formatted.
Track what matters. Ignore what doesn't.
Bonus Video Script: The "Every Zone" Armor
30β45 Seconds β’ Music: Lo-fi Chill or Healing/Atmospheric β’ Best for mid-launch week when launch-day adrenaline wears off
**0:00β0:05 | THE HOOK:** You sitting on the couch in a regular t-shirt, looking a bit "done." Holding the Big Cyster Mug.
Voiceover: "It's Wednesday. If you're a Cyster, you know exactly how 'Mid-Week' feels. Maybe you're in a flare, or maybe you're just⦠exhausted."
Text on screen: **POV: It's Wednesday & the HS "Red Zone" is calling. π΄**
**0:05β0:12 | THE TRANSITION:** Quick cut to you in the Purple Cysterhood Hoodie, hood up, ultra-cozy and peaceful.
Voiceover: "This is why I built the Red Zone Comfort Kit. Because when your body is fighting, your only job is to be comfortable. No itchy seams, no tight fabric. Just armor."
Text on screen: **Red Zone Armor: Activated. πβ¨**
**0:12β0:20 | THE FLIP:** Quick cut to you standing up, wearing the Teal Cysterhood Tote over your shoulder with Water Bottle.
Voiceover: "And for the days you're feeling 'Green Zone' ready? The Active Cyster Essentials has your back. Hydration, storage for your flare kit, and zero apologies."
Text on screen: **Green Zone Energy. π**
**0:20β0:30 | THE VALUE:** You at a desk with an iPad showing the cookbook and a journal open.
Voiceover: "I didn't just make merch; I made a survival system. The Ultimate Armor Box is over $330 in digital guides and physical gear for one bundled price."
Text on screen: **$330+ Value. One Bundled Price. βπ**
**0:30β0:45 | THE CLOSE:** Face-to-camera, warm smile.
Voiceover: "Batch #1 is officially moving fast, and I don't want you to miss out. Grab your armor at the link in my bio. You've got this, Cyster."
Text on screen: **Shop the Cysterhood at the link in bio! π**
Be Real: If you actually have a flare or are feeling low energy, don't hide it β that authenticity is the whole point and sells better than 'perfection' every time. β’ Use natural light from a window. It feels more personal and healing than harsh ring lights. β’ Caption: "Wednesday vibe check: Are you in the Red Zone π or the Green Zone π today? Either way, I built the armor you need. Batch #1 is selling out β link in bio to grab yours! π #Cysterhood #HSWarrior #TheBigCyster"
3-Part Course Launch Email Sequence
Send these to your waitlist to build anticipation and drive enrollment for The CYSTERHOOD Course.
| Email | Subject Line | When to Send | Full Email Body |
| --- | --- | --- | --- |
| Email 1: The 'Why' (Dismantling the Gaslighting) | We need to talk about the "just lose weight" advice... | 3 days before launch | Hey Cyster, If you are reading this, you probably know the "HS Shuffle". It's that thing we do where we wake up, immediately scan our bodies for new flares, and mentally calculate how much pain we'll be in by 5:00 PM. For years, I was tired of the medical world giving me vague, unsupported answers. I was told to "exercise more", "just lose weight," and "simply cut out every food you actually enjoy". When you are dealing with the physical and emotional drainage of Hidradenitis Suppurativa, being told to overhaul your entire life overnight isn't just hard β it's incredibly insulting. That is exactly why I built The CYSTERHOOD Course. But over the last few months, I realized that just giving you flare-friendly recipes and bandage hacks wasn't enough. You don't just need to know how to tape a wound β you need to know how to command a doctor's office. You need to know how to look a dermatologist in the eye and demand a hormone panel when they try to brush you off. So, I've completely upgraded our 6-week roadmap. We are still reclaiming our kitchens and our confidence, but now? We are adding bulletproof medical advocacy to your toolkit. Keep an eye on your inbox tomorrow. I'm going to share a massive connection between HS and another condition that your doctors probably aren't telling you about. Love, Your BIG CYSTER |
| Email 2: The 'What' (The Secret Sister Condition) | The secret "sister condition" fueling your flares π€« | 2 days before launch | Hey Cyster, Did you know that if you have Hidradenitis Suppurativa, there is a very high chance you also have Polycystic Ovary Syndrome (PCOS)? The frustrating part is that doctors often treat them like two completely different problems β sending you to a dermatologist for one and an endocrinologist for the other. But they share a massive common denominator: Insulin Resistance and Hormonal Imbalance. When your insulin spikes, it triggers your body to produce more androgens. Those androgens stimulate the apocrine glands in your skin, leading to the painful boils we know as HS. This is why "just losing weight" isn't helpful advice. In the newly upgraded CYSTERHOOD Course, we aren't just guessing anymore. I've added comprehensive new modules to help you tackle both: β’ Decoding Your Hurley Stage: We break down exactly what Stage 1, 2, and 3 mean so you know exactly when to treat at home and when to demand medical escalation. β’ The Rotterdam Checklist: A complete guide to identifying if you have PCOS (even if your ultrasound is clear!). β’ The "Corporate Shield" Scripts: Exactly what to say to HR to get work-from-home days and ergonomic setups without oversharing your medical history. β’ The Medical Advocate Scripts: Word-for-word templates so you never get gaslit by a doctor again. We are tackling both conditions at once by stabilizing blood sugar gently β without starving ourselves. The doors open tomorrow. Get ready to finally step out of survival mode. Love, Your BIG CYSTER |
| Email 3: The 'Launch' (Action & Empowerment) | πͺ The doors are OPEN! (Let's take your life back) | Launch day β send simultaneously with your social posts | Hey Cyster, The wait is officially over. The CYSTERHOOD Course is open. This is your 6-week roadmap to cooling your inflammation, reclaiming your confidence, and putting HS in remission. This isn't another strict diet plan. It's a comprehensive, compassionate overhaul of how you interact with your body, your environment, and your triggers. Here is what we are going to do together over the next 6 phases: 1. Root Cause Discovery: Identify your specific triggers beyond just 'diet' and check your PCOS baseline. 2. The Nourishing Protocol: How to eat for your hormones without starving yourself. 3. Soothing & Wound Care: Master the physical management of flares, including correct wound geometry padding. 4. Somatic Healing: Re-regulating a nervous system that has been trapped in survival mode. 5. Self-Love & Intimacy: Navigating relationships, dating, and physical connection. 6. Sustainable Lifestyle: How to command respect in the doctor's office and demand the comprehensive care you deserve. Whether you're currently in a "Green Zone" (feeling great!) or a "Red Zone" (struggling to move), there is a seat for you at THIS table. [LINK: Click here to enroll β $297] You did not cause this flare-up by being 'bad' or 'lazy,' and your body is not broken. Let's partner with it, together. I'll see you inside the Cysterhood. Love, Your BIG CYSTER |
First 24 Hours Recap Email
Subject: 24 Hours Later... I'm in awe of you. π₯Ή | Preheader: The Cysterhood is showing up in a big way.
Hi Cyster,
I'm sitting here at my desk (with a very large tea in my Big Cyster Mug) just trying to process the last 24 hours. ββ¨
When I hit "Publish," I knew this community was strong, but I didn't realize how ready you all were to claim your armor. Seeing the orders and enrollments roll in from all over has me officially in my feelings.
**Here's a quick recap of the First 24 Hours:**
π **The Fan Favorite:** The Purple Cysterhood Hoodie is currently the #1 item in carts. It seems like we all need a "Red Zone" hug right now!
βοΈ **The "All-In" Warriors:** A huge shoutout to the Cysters who enrolled in The CYSTERHOOD Course. Your portal is ready β get in there!
π **The Conversation:** My DMs are flooded with your stories. Thank you for trusting me with your journey. We are doing this together.
**A Quick Stock Alert:** π Because we are a small shop starting with Batch #1, we are already seeing Low Stock warnings on a few items. If you've been waiting β this is your sign.
Thank you for making the first day of The Big Cyster more than I ever imagined. Whether you bought a sticker or enrolled in the full course, you are a vital part of this sisterhood.
Be gentle with yourself today,
**Your BIG CYSTER π**
Multi-Platform Strategy
Tailor your content to how users behave on each app. One message, three platforms, three different execution styles.
| Platform | Role in Your Ecosystem | Content Style | Execution Notes | Icon |
| --- | --- | --- | --- | --- |
| TikTok | Viral Reach & Education β your raw, unfiltered top-of-funnel engine. | Raw 'Day in the Life' vlogs, quick wound care hacks, myth-busting trend sounds. | Show the messy reality. Film yourself doing the 'Somatic Shake-Out' or putting together your 'Desk Stash'. End every video by pointing to the free First Aid Kit in your bio. | :icon-video: |
| Instagram | Community & Deep Dives β where you nurture the audience and build deep trust. | Aesthetic infographics, carousel guides for recipes, and intimate Stories updates. | Turn the 'Trigger Body Map' or the 'Wound Geometry' hacks into highly saveable carousels. Use your Stories for 'Dear BIG CYSTER' Q&A sessions and behind-the-scenes course creation. | :icon-image: |
| Pinterest | Evergreen Search β your long-term traffic driver that works while you sleep. | Highly pinned graphics for 'HS Diet,' 'PCOS Flare Remedies,' and 'Anti-Inflammatory Swaps'. | Pin visually appealing graphics of your Grocery Cheat Sheet and cookbook recipes linking back to your waitlist landing page. Set up monthly fresh pins of evergreen content. | :icon-bookmark: |
The 4-Week Pre-Launch Schedule
Build anticipation, establish authority, and gather your Cysters. Execute one week at a time.
| Week | Theme | Focus | Content & Actions | Icon |
| --- | --- | --- | --- | --- |
| Week 1 | The Empathy Hook (Myth-Busting) | Focus entirely on validating their pain. | Post TikToks dismantling the 'just lose weight' advice and explaining that HS is NOT a hygiene issue. Say out loud: 'Your immune system is overreacting. You are not dirty.' Every post ends with the free First Aid Kit CTA. | :icon-heart: |
| Week 2 | The 'Aha!' Moment (Education) | Introduce the PCOS connection and blow their minds. | Explain how insulin resistance and hormonal imbalances are the true culprits behind both conditions. Post Instagram carousels breaking down the Rotterdam criteria and the 'Clothed Carb' method. Hook: 'Do you have HS? There's a very high chance you also have PCOS. Here's why.' | :icon-lightbulb: |
| Week 3 | The Practical Proof (Hacks & Relief) | Show them you have actual solutions that work in real life. | Do video demos of the 'V' Cut for armpits and the 'Window Method' for draining wounds. Promote your free 'Flare-Up First Aid Kit' heavily. Post the Wound Geometry carousel. Show the Desk Stash in a realistic office setting. | :icon-wrench: |
| Week 4 | The Hype (Waitlist Push) | Focus on transformation. Drive hard for final waitlist signups. | Share anonymous quotes from the 'Hall of Fame'. Talk about reclaiming intimacy and dropping the guilt of canceling plans. Post countdown content. 'The doors open in 3 days.' 'The Founder's Price goes away at midnight.' Create urgency with honesty β not fake scarcity. | :icon-rocket: |
TikTok & Reel Hook Buckets
High-converting, highly relatable hooks to drive traffic straight to your landing page. Mix these buckets across your entire social presence.
| Content Bucket | What It Does | Hook 1 | Hook 2 | Hook 3 | Icon |
| --- | --- | --- | --- | --- | --- |
| Myth-Busting & Anti-Gaslighting | Designed to trigger high engagement from frustrated patients who feel unseen by their doctors. | If your dermatologist told you to 'just lose weight' to fix your HS, keep watching. That is the absolute worst advice, and here is the clinical reason why. | Repeat after me: Hidradenitis Suppurativa is NOT caused by poor hygiene. It is an auto-inflammatory condition. Your immune system is overreacting β you are not 'dirty.' | Have you ever cried in a grocery store aisle because you couldn't find anything 'safe' to eat for your HS? You are not alone, and we are ditching that toxic diet culture today. | :icon-shield-off: |
| PCOS & HS Connection | Introduces the medical framework to establish authority and blow their minds with the 'sister condition' connection. | Do you have HS? There is a very high chance you also have PCOS. They are sister conditions, and they share a massive common denominator: Insulin Resistance. | Why does eating sugar make your armpits or groin flare up? Because when your insulin spikes, your body produces more androgens. Those androgens overstimulate your apocrine glands, causing those painful boils. | Stop eating 'naked carbs' if you have HS or PCOS. Always 'clothe' your carbs with fat or protein to stop the insulin spike and cool the inflammatory fire. | :icon-dna: |
| Practical Relief & Wound Geometry | Highly shareable, saveable 'hack' content that proves your methods actually work in real life. | Stop putting standard square bandages on your armpits and groin! Your body isn't a flat surface, so why use flat bandages? Let's talk about Wound Geometry. | Do you know the 'HS Shuffle'? It's when you wake up, immediately scan your body for new flares, and mentally calculate how much pain you'll be in by 5:00 PM. Let's break that cycle. | Never apply adhesive tape directly to a recurring HS flare spot. Here is the 'Window Method' for taping draining wounds so you stop ripping off healthy skin. | :icon-scissors: |
| Boss-Level Medical Advocacy | Empowering content that positions the Medical Advocate Binder as a must-have tool for every Cyster. | You do not owe your employer your medical history to get accommodations for your HS. Here is exactly what to say to HR to get work-from-home days during a severe flare. | Stop getting gaslit by your dermatologist. Here is the exact script to use when they try to rush you out of the room in 15 minutes. | Traveling with a chronic skin condition requires serious strategy. Here is what is inside my TSA-approved carry-on to make sure I never cancel a vacation because of a flare again. | :icon-briefcase: |
"The Weekly Flare" Newsletter β 4-Week Content Calendar
Once they're on your list, keep them warm. Deliver one actionable tip, one recipe, and a course update every Sunday.
| Week | The Actionable Tip | The Recipe | Course Update Tease | Icon |
| --- | --- | --- | --- | --- |
| Week 1: The Blood Sugar Secret | Clothe Your Carbs. Explain why eating a 'naked carb' alone causes an insulin spike that fuels the inflammatory fire. Teach them to pair every carb with fat or protein to stabilize blood sugar and reduce androgen spikes. | Protein-Packed Oat Bake (15 min prep). A perfect example of a clothed carb to start the day right. | Highlight Phase 2: Nourishing Your System and remind them that they don't have to eat plain chicken and broccoli forever. | :icon-wheat: |
| Week 2: Stop Ripping Your Skin | Wound Care Geometry. Explain that armpits and groins are not flat surfaces. Teach the 'Barrier Layer' method β always use a barrier spray (like Cavilon) before applying adhesive so the tape doesn't take the skin with it. | Anti-Inflammatory Glow Bowl (10 min prep). Pre-washed greens, pre-cooked salmon, olive oil and lemon. Zero cooking required. | Tease the Master Vault which includes advanced wound care geometries and complete holistic protocols. | :icon-bandage: |
| Week 3: The Doctor's Office Power Move | The Medical Advocate Binder. Give them one script to use this week if a doctor tries to rush them out. The 'Weight-Loss Pivot' script: 'I understand metabolic health is a long-term goal, but I am in acute pain today. What are our immediate clinical options?' | One-Pan Turmeric Salmon (25 min prep). Highlight turmeric's natural COX-2 inhibiting properties. | Remind them that Phase 6 covers exactly how to command respect in the doctor's office and demand comprehensive care. | :icon-stethoscope: |
| Week 4: Moving Without the Friction | Somatic Shaking. Explain that exercise doesn't have to hurt. Teach the 2-Minute Somatic Shake-Out: put on an upbeat song, gently shake hands, bounce on heels, shimmy shoulders. Animals naturally shake to discharge adrenaline. Doing this for two minutes physically lowers inflammation-triggering cortisol. | Golden Milk Fat Bombs (5 min, no baking). The perfect low-energy prep snack with curcumin and healthy fats. | Feature the Movement & Comorbidity Masterclass and how it breaks the cycle of movement causing friction flares. | :icon-activity: |
Shower & Prep Station β 3-Part Video Series
3 scripts. 3 videos. Focused on the 'Compassionate Skin Protocol' and the medical necessity of gentle, antimicrobial cleansing without damaging tools like loofahs.
| Part | Title | Goal | Full Script | CTA | Icon |
| --- | --- | --- | --- | --- | --- |
| Part 1 | The "Ditch the Loofah" PSA | Address the common mistake of over-scrubbing and introduce the Big Cyster approach to hygiene. | Visual: Start with a shot of a standard, colorful mesh loofah. Slowly move it out of the frame and replace it with your bare hands. Audio/Voiceover: "If you've been told that your HS is caused by poor hygiene, you've been lied to. Scrubbing your skin with a loofah is the fastest way to trigger a flare because friction is the enemy. In the Cysterhood, we ditch the loofah and switch to hands only." The Solution: Show a bottle of Hibiclens. "This is a medical-grade antimicrobial wash that kills bacteria on contact without the need for harsh scrubbing." | Check the 'HS 101' guide in the Master Vault to start your audit. | :icon-shower-head: |
| Part 2 | The "Active Flare" Protocol | Provide a specific routine for when a flare is present or imminent. | Visual: A shot of your shower shelf featuring PanOxyl 10% Acne Foaming Wash. The Protocol: Demonstrate (on your hand) how to apply the wash gently. "When you feel a flare coming on, or if you're in a 'Red Zone,' it's time for PanOxyl 10%. It helps kill the bacteria that lead to blocked follicles." Audio/Voiceover: "Apply it gently with your bare hands, let it sit for a minute to do its work, and rinse thoroughly. This is Phase 1 of the 'Soothe' protocol: gentle cleansing to manage the wound safely." | Download the 'Flare-Up Boss' protocol for the full 24-hour emergency plan. | :icon-droplets: |
| Part 3 | The "Baseline Audit" Routine | Show how to maintain the 'Green Zone' using these tools daily. | Visual: A quick-cut montage of your Morning Routine: Drinking 16oz of water, taking your supplements (like Ovasitol), and a gentle wash in the shower. Audio/Voiceover: "Staying in the 'Green Zone' isn't about perfection; it's about a consistent, gentle routine. 16oz of water before coffee, my supplements, and a gentle wash with Hibiclens. We are partnering with our bodies, not attacking them." The Result: "Building these small habits is how we take our lives back from HS β one day at a time." | Join the Inner Circle to get my full daily routine and cycle-syncing tips. | :icon-calendar-check: |
Launch Day Checklist
Before you go live β verify every link, button, and automation is primed and ready for your Cysters to join the movement.
| Section | Checklist Items | Icon |
| --- | --- | --- |
| 1. Digital Assets & Links | β’ Landing Page: Verify the $297 'Enroll Now' button links correctly to your checkout provider. β’ The Master Vault: Ensure the $39 'Foundation Bundle' and $47 'Unlock Vault' buttons lead to the correct digital delivery page. β’ The Inner Circle: Double-check that the $19.99/mo (or $29/mo) subscription link is active and accurately reflects the recurring nature of the membership. β’ Freebies: Test the 'Grab the Free Flare-Ready Grocery List' and 'Download the Free Checklist' buttons to ensure the PDFs are delivering to the user's inbox. | :icon-link: |
| 2. Lead Magnet & Email Automation | β’ Welcome Email: Confirm that the automated 'Welcome to the Cysterhood' email triggers immediately after a user downloads the Flare-Up First Aid Kit. β’ The Weekly Flare: Schedule your first Sunday newsletter to maintain momentum with your new subscribers. β’ Master Vault Access: Ensure that purchasing the Master Vault automatically sends the password for 'The Vault' video demos. | :icon-mail: |
| 3. Social Media Content | β’ Link in Bio: Update your TikTok, Instagram, and Pinterest bios with a clear 'Start Here' link leading to your landing page. β’ Launch Post: Publish your 'The Doors are Open' feed post on Instagram and TikTok. β’ Stories Sequence: Post your 6-slide Instagram Story sequence to drive traffic to the link in your bio. | :icon-share-2: |
| 4. Course & Membership Infrastructure | β’ Community Hub: Verify that the 'Cysterhood Hub' and 'Community Map' are live for new members to access. β’ Resource Library: Ensure the 'Medical Advocate Binder,' 'Symptom & Trigger Log,' and 'Grocery Cheat Sheet' are easily downloadable within the Master Vault. β’ Phase 1 Release: Confirm that Phase 1 (Root Cause Discovery) is unlocked and ready for your 6-week course participants. | :icon-package-check: |
| 5. Support & Policy Check | β’ Contact Info: Verify the hello@thecysterhood.com email is monitored for any checkout issues. β’ Legal Pages: Ensure your Privacy Policy, Refund Policy, and Community Guidelines are visible on your footer. β’ Medical Disclaimer: Confirm the medical disclaimer is clearly stated on all guides and the website. | :icon-shield-check: |
Caption Strategy
Visual / Setup
4 Complete Video Scripts
| Milestone | Immediate Action |
| --- | --- |
| 500 Signatures | Post a 'Thank You' update to the petition. Reminds signers to share. Every Update email goes to ALL previous signers automatically β this triggers a viral loop for free. |
| 1,000 Signatures | Send the 'Collaboration Inquiry' email to the HS Foundation and Hope for HS. Get their letter of support β that letter is your ticket to being taken seriously by brands and investors. |
| 5,000 Signatures | Use the petition data in your brand pitch deck. '5,000 people have demanded this product' is your most powerful opening slide. This is when you go to COMFRT and MrBeast Philanthropy. |
| 100 Patreon Members | Launch monthly 'Safe Space' Zoom calls. This community interaction becomes your best testimonial factory and feedback loop. |
| First 50 Shop Orders | Include a secret Cyster-versary bonus in each package. Post the 'Sold Out' urgency content and launch the VIP Waitlist immediately for Batch 2. |
## π Affiliate Revenue Ecosystem
π Owner Access Only
Affiliate Revenue Ecosystem
The complete 3-tier affiliate program with full commission structures and perks for each level.
All content is 100% intact. Access the full Affiliate Program in your π Owner's Command Center β Affiliate Program tab.
Scroll to Owner's Command Center β Enter PIN π
The 3 Tiers
| Tier Name | Commission | Perks | Icon |
| --- | --- | --- | --- |
| The Advocate | 20% on all digital products | Custom referral link, marketing swipe file | :icon-share-2: |
| The Ambassador | 30% recurring on memberships | Free monthly membership, priority support | :icon-star: |
| The Inner Circle | 40% across the board | Exclusive Mastermind calls, early product access | :icon-award: |
## π The Empire Blueprint
The Empire Blueprint
π Owner Access Only
The four foundational pillars that build a self-sustaining movement from community platform to global empire.
All content is 100% intact. Access in your π Owner's Command Center β Empire Blueprint tab.
The 4 Pillars
Scroll to Owner's Command Center β Enter PIN π
| Pillar | Description | Icon |
| --- | --- | --- |
| Education | The Master Vault, Digital Toolkits, and the flagship CYSTERHOOD Course. Scalable, high-margin digital products. | :icon-book-open: |
| Community | The Inner Circle paid membership. Recurring monthly revenue providing a safe space, live calls, and support. | :icon-users: |
| Commerce | Physical merchandise: Affirmation apparel, pain-management toolkits, and curated wound-care subscription boxes. | :icon-shopping-bag: |
| Advocacy | Building relationships with HS-aware medical professionals, organizing awareness events, and eventually funding research. | :icon-megaphone: |
## π UGC Portfolio
UGC Portfolio
Authentic User Generated Content.
| Video Hook | Format |
| --- | --- |
| POV: You finally stopped scrubbing your flares with a loofah. | Trending Audio / Visual Transition |
| Come make a flare-friendly dinner with me that doesn't taste like cardboard. | Mini-Vlog / Cooking Demo |
| What I keep in my bag as a girl with Stage 2 HS. | What's In My Bag / Product Showcase |
| The conversation I used to get my dermatologist to actually listen to my pain levels. | Talking Head / Educational |
## π Press & Media Kit
Press & Media Kit
Changing the narrative around HS.
| Metric | Value |
| --- | --- |
| Community Members | 10,000+ |
| Social Reach | 250K Monthly |
| Countries Reached | 15 |
Megan, 'The BIG CYSTER', is an advocate, educator, and community builder dedicated to revolutionizing how we treat and talk about Hidradenitis Suppurativa and PCOS. She is the founder of The BIG CYSTER Community at BigCyster.com β the world's most comprehensive HS & PCOS patient-led platform β and bridges the gap between clinical dermatology and holistic, lived experience.
Download Media Kit
For Press Inquiries
BigCyster@gmail.com
Press Photo
Hi-Res Available
mailto:BigCyster@gmail.com?subject=Press Kit Request&body=Hi Megan! I'd like to request the full press kit and hi-res photos. Thank you!
Press Release Template
FOR IMMEDIATE RELEASE
"The Big Cyster" Launches First-of-Its-Kind "Survival Kit" for the Hidradenitis Suppurativa (HS) Community
New brand empowers chronic illness warriors with a comprehensive "Ultimate Armor Box" combining physical comfort and digital health tools.
For the millions of people silently battling Hidradenitis Suppurativa (HS), a chronic and often debilitating skin condition, the journey has long been lonely and under-resourced. Today, that changes with the official launch of **The Big Cyster**, a new lifestyle brand and community dedicated to empowering HS warriors. Founded by an HS sufferer turned advocate, the brand debuts with its flagship offering: the **Master Vault** and **The CYSTERHOOD Course**.
"Living with HS can feel like a constant battle against your own body, and for too long, the only tools available were clinical and impersonal," said Megan, Founder of The Big Cyster. "I created this platform because I wanted to give my community the things I wish I had during my darkest 'Red Zone' days β tools to manage inflammation without overwhelm, and a reminder that they are not fighting alone."
"We talk about 'Red Zone' days for rest and 'Green Zone' days for activity, and our products support both. This isn't just about managing symptoms; it's about reclaiming your life and confidence."
**About The Big Cyster:** The Big Cyster is a community-first brand dedicated to providing practical tools, empathetic support, and empowering resources for individuals living with Hidradenitis Suppurativa (HS). Through its Master Vault, digital guides, and honest conversation, the brand aims to help every Cyster soothe their skin, feed their body, and take their life back from HS.
Media Contact: Megan, Founder β The Big Cyster
BigCyster@gmail.com
BigCyster.com
Instagram/TikTok: @TheBigCyster
Podcast & Blog Pitch Email Template
Subject: A new "survival system" for your audience battling chronic illness/HS π
Hi [Host/Blogger Name],
I've been following [Name of their Podcast/Blog] for a while, and I really resonated with your recent episode/post about [mention a specific topic they covered related to health, wellness, chronic illness, or empowerment]. Your honest approach to [mention something you admire about their style] is so refreshing.
My name is Megan, and I'm the founder of **The Big Cyster**, a community and brand for people living with Hidradenitis Suppurativa (HS). As someone who has battled this often-invisible chronic skin condition for years, I know first-hand how isolating and painful it can be.
I realized my community didn't just need another cream β they needed a survival system. That's why I built the **Master Vault** and **The CYSTERHOOD Course**: the first comprehensive platform designed to help HS and PCOS warriors manage both the physical pain of "Red Zone" flare days and the mental load of the condition.
I'd love to explore a few ways we could collaborate:
β’ A guest interview to discuss "Navigating Life, Dating, and Confidence in the 'Red Zone'."
β’ Sending you access to the Master Vault for an honest review.
β’ Hosting a giveaway for your community.
Is this something you think your audience would be interested in hearing more about?
Thanks for all the incredible work you do.
Warmly,
Megan β Founder & "Big Cyster"
BigCyster.com | @TheBigCyster
## π Partner With Us
Partner With Us
Connect your brand with a highly engaged, loyal community of women investing in their healing journey.
B2B Sponsorship Deck
Download Media Kit
BigCyster@gmail.com
mailto:bigcyster@gmail.com?subject=Partnership Inquiry β The BIG CYSTER Community
| Value | Label |
| --- | --- |
| 250K+ | Monthly Reach |
| 8.5% | Engagement Rate |
| $12M+ | Community Buying Power |
| Opportunity | Description |
| --- | --- |
| The Subscription Box | Feature your product in our quarterly Cysterhood box sent directly to our most dedicated members. |
| The Cysterhood Summit | Title sponsorship for our annual digital summit featuring leading experts and patient advocates. |
| Co-Branded Content | Integrated educational campaigns across our Vault, email lists, and social channels. |
## π Marketing & Launch Assets
Marketing & Launch Assets
Everything needed to scale the CYSTERHOOD.
π Owner Access Only
Asset Status
All content is 100% intact. Access all assets in your π Owner's Command Center β "Marketing Assets" tab.
Scroll to Owner's Command Center β Enter PIN π
| Asset | Status | Purpose |
| --- | --- | --- |
| Email Sequence (7 Days) | Ready | Nurture sequence triggered by the Flare-Up First Aid Kit download. |
| Webinar Deck | Drafting | Masterclass: 'The 3 Mistakes Keeping You Stuck in Stage 3 HS'. |
| TikTok Ad Creatives | Ready | UGC-style hooks focusing on the pain of finding 'safe' clothes. |
| Affiliate Swipe File | Ready | Pre-written emails and captions for our Inner Circle to promote the Vault. |
The BIG CYSTER: 3-Month Growth Roadmap
The real magic happens in the months after launch. This is where you turn a one-time purchase into a lifelong Cysterhood habit. Follow this roadmap to maintain momentum after Batch #1.
Month 1: The Unboxing & Social Proof Phase
Goal: Flood social media with real Cysters using your gear to build massive trust.
| Action | Full Detail | Icon |
| --- | --- | --- |
| The Unboxing Challenge | Launch an 'Armor in the Wild' contest. Anyone who posts a video of their Ultimate Armor Box unboxing and tags you gets entered to win a $50 gift card for the next drop. | :icon-package: |
| The Cookbook Club | Every Wednesday, go Live and cook one 'Red Zone' meal from the One-A-Day Cookbook. Invite your followers to cook along or share their 'swap of the week.' | :icon-utensils: |
| Customer Support Audit | Look at your DMs. If 10 people ask the same question, turn that answer into a permanent Instagram Highlight or a new blog post on your site. | :icon-message-circle: |
Month 2: The Naked & Unashamed Deep Dive
Goal: Tackle the 'taboo' topics (intimacy, dating, and confidence) to prove you are more than just a merch shop.
| Action | Full Detail | Icon |
| --- | --- | --- |
| Intimacy Week | Focus your content entirely on the Naked & Unashamed Playbook. Share 'Safe Conversation Starters' for new partners and advice on 'Dating in the Red Zone.' | :icon-heart: |
| The Big Cyster Office Hours | Once a month, host a 30-minute 'Ask Me Anything' session. Don't sell anything β just be the supportive mentor they need. | :icon-mic: |
| Influencer Seeding | Send a few Active Cyster Essentials kits to 3-5 micro-influencers in the chronic illness space. Don't ask for a 'review' β just ask for an honest 'vibe check.' | :icon-send: |
Month 3: The Ritual & Restock Phase
Goal: Prepare for Batch #2/3 and introduce 'Consumable' or 'Seasonal' hype.
| Action | Full Detail | Icon |
| --- | --- | --- |
| The Cysterhood Journey Workshop | Host a free 1-hour digital workshop for anyone who bought the Journey Journal. Walk them through how to track flares without letting the flares track them. | :icon-book-open: |
| Batch #3 Pre-Orders | Use the data from Month 1 and 2 to see which colors sold out fastest. Open 'Pre-Orders' for the next batch to fund your next inventory shipment. | :icon-shopping-cart: |
| Seasonal Pivot | If it's getting warmer, lean into the Active Cyster Tank and Water Bottle. If it's getting colder, lean into the Beanie and Hoodie. Match your product push to the season. | :icon-sun: |
The 90-Day Strategy at a Glance
| Focus Area | Month 1 | Month 2 | Month 3 |
| --- | --- | --- | --- |
| Primary Content | Unboxing & Reviews | Intimacy & Confidence | Habits & Rituals |
| Product Push | Ultimate Armor Box | Naked & Unashamed | Active Cyster Kits |
| Community Goal | Build Social Proof | Build Emotional Trust | Build Long-term Habit |
Don't be afraid to re-launch. Most people need to see something 7 times before they buy. Every time you have a restock, treat it like a mini-launch. Use the same hype emails and countdowns β your new followers have never seen it before.
## π PCOS Cysterhood & HS β Partner Resources
Trusted Partner Organizations
Part of a Bigger Movement
We stand in full solidarity with these organizations. We cross-reference their research, amplify their advocacy, and consider them **valid, trusted resources** for every Cyster in our community.
PCOS Challenge
The National PCOS Association β Founded 2008
**PCOS Challenge: The National Polycystic Ovary Syndrome Association** is the leading non-profit advancing the cause of women living with PCOS. Founded by Sasha Ottey, they operate the largest series of PCOS Awareness Symposia globally β bringing together clinicians, researchers, and hundreds of women each year.
Their programs tackle infertility, weight gain, anxiety, depression, and hormone imbalance through real education and real community. Crucially for our Cysters: PCOS and HS share root causes β insulin resistance, inflammation, and hormonal dysregulation β meaning their resources apply directly to our lives.
They also offer the **PCOS Confidence Grant** (up to $500) for hair and skin treatments, and a **Family Building Grant** including a free IVF cycle for those struggling with infertility. Their radio show features NYT best-selling authors and renowned PCOS experts. Based in Atlanta, GA.
https://pcoschallenge.org
Visit pcoschallenge.org β
Verified Partner Resource
2008
Founded
1 in 10
Women Have PCOS
$500
Confidence Grants
The HS Foundation
The Gold Standard in HS Research & Advocacy β Founded 2005
The **Hidradenitis Suppurativa Foundation (HSF)** is the premier non-profit dedicated to improving lives through research, education, and advocacy for HS β founded in 2005 by patients and dermatologists together. Their annual **Symposium on Hidradenitis Suppurativa Advances (SHSA)** drew 2,768 attendees and produced 65 plain-language research summaries in 2025 alone.
Their work funded **$325,000+ in research grants in 2025**, including the Danby Research Grant, Translational Research Grants, and a Pediatric HS Challenge Grant. They list **100+ HS specialty clinics nationwide** and run the innovative **HS Buddy Program** β connecting patients entering clinical trials with a peer buddy who has been through it.
The HSF actively advocates for better insurance coverage, biologic access, and patient-centered drug development. They are a member of the **Coalition of Skin Diseases**, representing over 80 million Americans. Current President: Dr. Hadar Lev-Tov (since March 2024).
https://www.hs-foundation.org
https://www.hsbuddies.org
Visit hs-foundation.org β
Verified Partner Resource
$325K+
Research Funded (2025)
2,768
SHSA Attendees
100+
HS Specialty Clinics
The AAD
American Academy of Dermatology β The Clinical Authority on HS
The **American Academy of Dermatology (AAD)** is the largest dermatology organization in the world and the clinical authority on HS diagnosis, staging, and treatment. Their peer-reviewed guidelines β including the landmark North American Clinical Management Guidelines for HS β are the backbone of every evidence-based treatment decision.
Key facts the AAD confirms: HS affects **1β2% of the global population** and is significantly underdiagnosed. **African American women aged 30β39 have the highest prevalence** of HS in the US, with 296 per 100,000 affected β a stat critical to our BIPOC Cyster community.
Their free **Find a Dermatologist tool** (find-a-derm.aad.org) helps Cysters locate HS specialists. The AAD is also an authority on the squamous cell carcinoma risk associated with long-term HS β something every Cyster should discuss with their derm.
https://www.aad.org/public/diseases/a-z/hidradenitis-suppurativa-overview
https://find-a-derm.aad.org
AAD HS Resources β
Clinical Authority
1β2%
Global HS Prevalence
3x
More Common in Women
296/100K
Black Women Affected
The BIG CYSTER Foundation
Our Own Non-Profit Arm β Patient-Led, Community-Powered
The **BIG CYSTER Foundation** is our own non-profit arm β built by Megan, a Stage 3 HS warrior β to ensure that **no Cyster ever has to choose between wound care and groceries**. We provide high-quality wound care supply kits, telemedicine access grants, and emergency flare-up funds directly to women in need.
Every course, coaching session, and product purchase in the BIG CYSTER Community directly funds this Foundation. This is what transforms a community into a **movement** β and what separates us from every other HS resource online.
A percentage of every purchase goes directly to the Foundation. Want to donate directly? Reach us at bigcyster@gmail.com.
mailto:bigcyster@gmail.com?subject=BIG CYSTER Foundation Donation
Support the Foundation β
Our Non-Profit Arm
10K+
Care Kits Sent
100%
Patient-Led
15
Countries Served
Why These Organizations Matter to Every Cyster
| Connection Point | Emoji |
| --- | --- |
| 75% of HS patients show signs of insulin resistance β the same root cause that drives PCOS, directly linking both conditions | π¬ |
| The HSF's $325K+ in 2025 research funding backs the peer-reviewed science behind every protocol we teach in the Cysterhood course | π |
| PCOS Challenge's Family Building Grant (free IVF) and Confidence Grant ($500 skin treatments) are free resources our Cysters can apply for today | π |
| The AAD confirms HS is 3x more common in women and significantly underdiagnosed β their Find-a-Derm tool helps Cysters find HS specialists | π₯ |
| The HS Buddy Program (hsbuddies.org) connects clinical trial participants with peer guides β a resource we actively recommend to our community | π€ |
| We participate in HS Awareness Month every June alongside the HS Foundation's global campaign and PCOS Awareness Month every September | π |
The BIG CYSTER Community is not affiliated with, sponsored by, or endorsed by PCOS Challenge, the HS Foundation, or the American Academy of Dermatology. We recommend these organizations because they are genuinely excellent, evidence-based resources that align with our mission. The BIG CYSTER Foundation is our own independent non-profit arm.
Quick Links
## π The Marketing Ecosystem
The Marketing Ecosystem
How we turn pain into highly converting traffic.
π Owner Access Only
Channel Overview
All content is 100% intact. Full playbooks in your π Owner's Command Center β "Marketing Plan" tab.
Scroll to Owner's Command Center β Enter PIN π
| Platform | Strategy | Icon |
| --- | --- | --- |
| TikTok / Reels (Top of Funnel) | High-emotion, relatable 'HS Shuffle' vlogs, quick wound care hacks, and debunking 'bad hygiene' myths. Goal: Go viral on vulnerability, drive traffic to the Free SOS Guide link in bio. | :icon-video: |
| Pinterest (Search Engine) | Pins titled 'HS Safe Recipes,' 'How to stop a boil from hurting,' 'What to wear with an armpit flare.' Evergreen traffic driving straight to the Hub articles and Cookbook sales. | :icon-image: |
| Email Marketing (Nurture) | The 'Sunday Soothe' newsletter. A weekly dose of empathy, one low-energy recipe, and soft-selling the Master Vault or 1-on-1 VIP coaching. | :icon-mail: |
| Private FB Group (Community) | The 'Cysterhood Safe Space.' Members ask questions, share wins, and build deep brand loyalty. This is where warm leads convert to high-ticket buyers. | :icon-users: |
## π The SEO & Traffic Engine
The SEO & Traffic Engine
Capturing high-intent '3 AM Google Searches'
User Search Intent
Content Asset
Monetization Path
π Owner Access Only
Target Keywords
**All content is 100% intact.** Full SEO strategy in your π Owner's Command Center β Marketing Plan β SEO Blog section.
Scroll to Owner's Command Center β Enter PIN π
| Target Query | The Content Asset | Monetization Point |
| --- | --- | --- |
| 'How to stop armpit boil from hurting' | Blog post on wound geometry, safe bandages, and hot compresses. | Affiliate links to bandages + Opt-in for free SOS Guide. |
| 'PCOS diet that isn't keto' | Recipe roundup of 'clothed carbs' and low-GI comfort foods. | Direct link to buy The Cookbook. |
| 'What to say to doctor about HS' | Article explaining the exact medical terms to use so they don't say 'it's just an ingrown hair'. | Pitch for 1-on-1 VIP Audit. |
| 'Dating with hidradenitis suppurativa' | Vulnerable essay from The Big Cyster on intimacy and disclosure. | Access to The Inner Circle Membership. |
## π The Tech & Sourcing Stack
Internal Operations
The Sourcing & Manufacturing Playbook
Your internal guide to producing the physical line cheaply and accurately.
**Pro Tip:** Use Canva (free) to draw your custom shapes for the patches and packs. Use ChatGPT to write your Alibaba supplier outreach messages to sound like an established corporate buyer requesting a trial prototype.
π Owner Access Only
Products to Source
**All content is 100% intact.** Full sourcing instructions in your π Owner's Command Center β Platform Stack tab.
Scroll to Owner's Command Center β Enter PIN π
| Product | Platform | Instructions |
| --- | --- | --- |
| Healing Headbands | Alibaba | Search 'bamboo spandex sports headband manufacturer'. Message 5 suppliers asking if they can add a 'hidden micro-pocket' modification. Request a prototype. Cost: ~$1-2/unit. |
| Hydrocolloid Body Wraps | Alibaba | Search 'custom hydrocolloid acne patch manufacturer'. Request a custom 'crescent moon die-cut' template. They have the medical-grade sheets; they just need your shape file (create shape in Canva). Cost: ~$0.50/sheet. |
| Friction Glide Stick | Pietra Studio | Use Pietra (pietrastudio.com) to easily find vetted private label cosmetic labs. Search for 'anti-chafe stick' or 'solid lotion bar'. Customize the formula to remove talc/zinc. Cost: ~$3-5/unit. |
| Therapy Packs | Alibaba | Search 'custom gel ice pack hot cold'. Send them your crescent shape design (made in Canva). Ask to bundle with a 'washable velvet slip cover'. Cost: ~$2-3/set. |
| Hospital Go-Bag | Faire & Printify | Use Printify for the branded Duffel bag (Print-on-Demand, zero inventory cost). Use Faire.com to buy wholesale clean/safe travel toiletries. Source the modal patient gowns via Alibaba. |
## π Project Audit & Review
Full Build Audit
The Cysterhood β Complete Platform Review Β· March 2026
Total Slides Built
160+
Revenue Streams
12+
Downloadable Products
40+
Content Gaps Remaining
8
Top Monetization Priorities
| Rank | Product / Stream | Revenue Potential | Status |
| --- | --- | --- | --- |
| 1 | The Master Vault ($297) | $$$$$ | READY |
| 2 | Inner Circle Membership ($27β47/mo) | $$$$$ | READY |
| 3 | VIP 1-on-1 Coaching ($297β497) | $$$$ | READY |
| 4 | Frictionless Apparel Line | $$$$ | NEEDS SOURCING |
| 5 | Cysterhood Course ($197) | $$$ | READY |
| 6 | Subscription Box ($39/mo) | $$$ | NEEDS SOURCING |
| 7 | Ambassador / Affiliate Program | $$$ | READY |
| 8 | Cysterhood Certified Practitioner | $$$$ | NEEDS CURRICULUM |
Content Gaps β Needs Real Files
| Item | What's Needed | Priority |
| --- | --- | --- |
| Flare-Ready Grocery List | Actual PDF download link or file upload | π΄ HIGH |
| HS Trigger Tracker | PDF or fillable form β download link needed | π΄ HIGH |
| Medical Advocate Binder | Printable PDF with appointment scripts | π΄ HIGH |
| The Cookbook | Recipe content β at least 20 recipes for launch | π΄ HIGH |
| Lab Work Guide | Which labs to request + what values mean for HS | π‘ MEDIUM |
| Insurance Appeal Scripts | Real script templates as downloadable doc | π‘ MEDIUM |
| Course Video Content | 6-phase course needs actual recorded videos | π‘ MEDIUM |
| Practitioner Certification Curriculum | Full accredited curriculum needed before launch | π LATER |
π Owner Access Only
Project Audit & Review
Complete build status for all 161+ faces β revenue streams, downloadable products β plus priority action items and content gap analysis.
All content is 100% intact. Full build audit + priorities + content gaps in your π Owner's Command Center β "Build Audit" tab.
Scroll to Owner's Command Center β Enter PIN π
Immediate Next Steps
| # | Action |
| --- | --- |
| 1 | Create + upload your 3 core free lead magnets (Grocery List, Tracker, Binder) as real PDFs |
| 2 | Set up Founder's Pricing offer before April 1st deadline β urgency is live NOW |
| 3 | Launch email list capture via Flare-Up First Aid Kit free download |
| 4 | Record 3 short Reels using the Social Launch Plan slide content |
| 5 | Open Ambassador applications β fill your first 10 spots |
| 6 | Source 3 physical product samples: thigh bands, hydrocolloid patches, bamboo intimates |
## π Immediate Next Steps
Execution Plan
Immediate Next Steps
How to bring this empire to life over the next 90 days.
π Owner Access Only
The 4 Phases
All content is 100% intact. Full plan in your π Owner's Command Center β "Next Steps" and "Launch Timeline" tabs.
Scroll to Owner's Command Center β Enter PIN π
| Phase | Title | Description |
| --- | --- | --- |
| Phase 1: Foundation (Days 1-30) | Legal & Social Setup | Register LLC. Trademark 'The Cysterhood'. Claim all social handles. Set up Shopify/Kajabi for hosting digital products. Order physical prototypes from Alibaba/Pietra. |
| Phase 2: Audience Building (Days 30-60) | The Lead Magnet Blitz | Launch TikTok and IG Reels sharing raw, authentic HS stories. Push traffic heavily to the Free 'Toxic Ingredients Blacklist' and 'Grocery Guide' to build email list. |
| Phase 3: Digital Launch (Days 60-90) | Monetize the Audience | Launch the $27 'Wound Care Budgeting Guide' and the 'HS 101 Course'. Open the private community App/Discord to the founding members. |
| Phase 4: Physical Drops (Day 90+) | E-Commerce Rollout | Once capital from digital sales flows in, launch the 'Flare-Care Healing Headbands' and 'Hydrocolloid Wraps' to an already warm, buying audience. |
## π Revenue Ecosystem
Financial Architecture
The Revenue Ecosystem
Building a highly profitable, infinitely scalable business model.
The Cysterhood is designed to capture revenue at every stage of the customer journey, from free lead magnets to high-ticket VIP access, ensuring stable Monthly Recurring Revenue (MRR) and massive physical product spikes.
π Owner Access Only
Revenue Ecosystem
Revenue Tiers
All content is 100% intact. Full revenue breakdown + income projections in your π Owner's Command Center β "Revenue Streams" tab.
Scroll to Owner's Command Center β Enter PIN π
| Level | Price Range | Products |
| --- | --- | --- |
| Free (Lead Gen) | $0 | Household Swaps PDF, Toxic Blacklist, Grocery Guide, Weekly Newsletter. |
| Low-Ticket (Tripwires) | $15 - $35 | Budgeting Guide, Trigger Tracker, Digital Cookbooks, Dating Templates. |
| Mid-Ticket (E-Comm) | $40 - $90 | Frictionless Apparel, Contoured Therapy Packs, Hydrocolloid Wraps. |
| Recurring (MRR) | $15 - $29/mo | The Cysterhood App Access, Private Forums, Monthly Live Q&As. |
| High-Ticket | $199 - $500+ | The Complete HS Masterclass, 1-on-1 VIP Coaching, Annual Retreats. |
## π Maximizing Influence
Maximizing Potential
Scaling The Influence
How to make The Cysterhood a globally recognized movement.
π Owner Access Only
Maximizing Influence
Four advanced strategies to differentiate The Cysterhood and turn the community into a globally recognized movement.
The 4 Strategies
All content is 100% intact. Full strategies in your π Owner's Command Center β "Scaling Strategy" tab.
Scroll to Owner's Command Center β Enter PIN π
| Icon | Strategy | Execution |
| --- | --- | --- |
| :icon-video: | Master UGC (User Generated Content) | Do not produce hyper-polished ads. The HS community responds to vulnerability. Film in your bathroom, show the bandages, show the real reality. Authenticity is your highest converting asset. |
| :icon-shield: | Medical Partnerships | Partner with HS-specialized dermatologists to review your guides. Having a 'Reviewed by Dr. X, MD' badge on your digital products instantly elevates you from influencer to authority. |
| :icon-trending-up: | The 'Anti-Gaslighting' Angle | Your marketing should heavily lean into validating the patient. 'They told you to lose weight, we built a protocol that actually works.' This messaging is highly shareable and creates fierce brand loyalty. |
| :icon-users: | Affiliate Army | Once the community grows, turn your most passionate members into affiliates for the courses and physical products. Give them 15-20% commission to market for you. |
## π The Master Guide
BOUDIEFUL
THE MASTER GUIDE
Bridging the gap between clinical dermatology and daily comfort for the Hidradenitis Suppurativa community.
π Owner Access Only
Everything lives in one place. Access your π Owner's Command Center at the bottom of the site. PIN required.
Scroll to Owner's Command Center β Enter PIN π
13 Tabs Inside the Dashboard
Build Audit Β· Revenue Streams Β· Market Data Β· Marketing Plan Β· Social Launch Β· Affiliate Program Β· Empire Blueprint Β· Scaling Strategy Β· Launch Timeline Β· Next Steps Β· Income Projections Β· Marketing Assets Β· Platform Stack
## π Owner's Command Center
1213
Owner's Command Center
Enter your 4-digit PIN to access
π Private β Owner Access Only
Incorrect PIN β try again
Private Business Intelligence Dashboard Β· April 2026
Complete Build Audit β 161+ Faces
π΄ Immediate Actions Required Before Launch
Upload the 3 core PDFs to Dropbox/Google Drive and link them into the lead magnet and tracker slides
Sign up for ConvertKit (free) and set up the 7-email welcome sequence NOW β this is your #1 revenue driver
Create a Stan Store or Systeme.io account and set up checkout for the Vault ($297), Course ($197), and Inner Circle Membership ($29/mo). All sales final β no refund policy. Satisfaction Commitment language only.
Replace ALL mailto: CTA buttons with real product checkout URLs in the content editor
Post your first authentic HS story Reel β raw, real, personal. TODAY.
Your Full Revenue Architecture
7 distinct income streams β from $0 to $2,500 per transaction. Tap each tier to expand the full strategy.
Products in This Tier
Strategy
Platforms
Real Market Intelligence
The data that proves The Cysterhood is not just a passion project β it is a billion-dollar-adjacent market opportunity.
π― What This Data Means For You
**The market is enormous and underserved.** There is NO dominant brand in the HS wellness space. You are not competing β you are CREATING a category.
**77% of HS patients are women** β your exact audience. They are already on TikTok, Instagram, and Pinterest searching for this content RIGHT NOW.
**7.2-year average diagnosis delay** means every newly diagnosed person is desperate for guidance. Your onboarding sequence captures them at their most motivated moment.
**The e-learning market is $400B+**. Health content that is specific, personal, and community-driven commands a premium. You have ALL of that.
**Email marketing returns $4.23 for every $1 spent.** Your email list is your most valuable business asset. Every subscriber is worth ~$47 in expected lifetime value.
The Full Marketing Ecosystem
6 channels, each with specific tactics, KPIs, and priorities. Tap each channel to see the full playbook.
Tactics
Social Media Launch Plan
Going Viral with Purpose. Three phases to build, educate, and convert your audience.
Affiliate Revenue Ecosystem
The CYSTERHOOD grows through word-of-mouth. Our affiliate program allows members to earn recurring commissions by sharing the resources that changed their lives.
Commission
Perks
The Empire Blueprint
From community to global movement. Four foundational pillars that work together to create a self-sustaining empire.
Scaling The Influence
How to make The Cysterhood a globally recognized movement. These four strategies will set you apart from every other health influencer.
Your Launch Timeline
A clear, step-by-step 6-month plan. Start at Week 1. Check off each item as you go.
Immediate Next Steps
How to bring this empire to life over the next 90 days.
Income Projections
Three scenarios based on list size and execution pace.
Month
Conservative
Realistic
Optimistic
Notes
The Math on Just ONE Stream
Inner Circle Membership @ $29/mo (no refunds)
Master Vault @ $297 Β· Course @ $197 Β· Founder Price $197
100 members = $2,900/mo
500 members = $14,500/mo
1,000 members = $29,000/mo
100 Vault sales @ $297 = $29,700
100 Course sales @ $197 = $19,700
VIP Coaching β 5 clients/mo @ $1,500 = $7,500/mo
Conservative Path
Small email list (500), posting 2x/week, no viral moments. Relies on direct outreach and warm network.
Realistic Path
2,000β5,000 subscribers, consistent posting, 1 viral Reel per month, active ambassador program.
Optimistic Path
Viral TikTok/Reel (500k+ views), 10k+ subscribers, major podcast feature, physical products live.
**ConvertKit (free)** β sign up today, create your welcome sequence, link to the grocery list PDF
**Stan Store ($29/mo)** β create your first paid product page (The Vault at $297)
**Calendly (free)** β book your first VIP coaching calls, link to Stripe for payment
**Amazon Associates (free)** β build your HS-safe product storefront, start earning passive commissions
**Canva (free)** β create your 3 PDF lead magnets using branded templates
Total monthly cost of MVP stack: $29/month. Revenue potential in Month 1: $1,200β$12,000. ROI is infinite.
Marketing & Launch Assets
Everything needed to scale the CYSTERHOOD. Track status and purpose for each asset.
Your Recommended Tech Stack
The exact platforms to set up, in order of priority. Start with the free and low-cost tools, then scale.
π Minimum Viable Stack to Launch This Week
Deep Market Intelligence β 2026 Data
The most current HS & PCOS market data available. Use this to pitch brands, apply for grants, and position The BIG CYSTER Community as the authoritative platform.
Competitor Landscape & Your Advantage
There is NO dominant brand in the HS wellness space. This is your unfair advantage. Here is the full competitive landscape so you know exactly where you win.
Sales Psychology & Conversion Science
The psychological triggers that convert HS patients into paying customers. Every CTA, every email, every caption should apply these principles.
**AbbVie and UCB are spending hundreds of millions marketing HS biologics.** They are actively looking for patient advocates and content creators to partner with. Your platform positions you as THE spokesperson for the HS community.
**The Bimzelx (bimekizumab) approval in 2023 created a massive wave of newly-diagnosed patients seeking information.** These patients are entering the Google/TikTok pipeline RIGHT NOW. Your SEO content captures them first.
**301,000 monthly Google searches for "hidradenitis suppurativa"** β yet virtually NO consumer-facing brand owns this keyword. You can rank on Page 1 within 6 months with consistent blog content. That's 15,000β30,000 monthly visitors from ONE keyword.
**HS patients spend $4,200β$18,000 per year on their condition.** Your $297 Vault and $47/month membership are CHEAP compared to what they are already spending. Price is not the barrier β TRUST is. Your personal story removes that barrier instantly.
**The PCOS community is 5x larger than the HS community online.** By bridging both conditions (which legitimately co-occur in up to 30% of cases), you double your addressable audience overnight. No one else is doing this at scale.
π― What These Numbers Mean For Your Business
Their Strengths
Their Weaknesses
How to Apply This
Shopify Setup β Step by Step
Complete guide to loading your Cysterhood Merch into Shopify and connecting it to your website. Follow these exact steps in order.
Order Bump & Upsell Funnel β Full Scripts
The exact copy and step-by-step Systeme.io instructions to turn every $297 course sale into a $350+ average order automatically.
Step-by-Step Master Plan β Full Business Launch
Every single step to go from 'built' to 'selling' β domain, checkout, physical products, email list, social media, and B2B advocacy. In exact order.
Platform Comparison & Expansion Needs
Original guide vs. Public Sales Site β key differences, pricing changes, and exactly what landing page additions will maximize conversion.
Exact Copy to Use
Systeme.io Steps
Revenue Impact Math
Public Sales Site
Original Guide
Your Action
2026 Creator Economy Intelligence
The most current influencer marketing + creator economy data β use to pitch brands, validate your pricing, and outmaneuver competitors.
What This Means For YOUR Platform
2026 Influencer Monetization Playbook
6 income streams from your content β from Amazon passive income to $50k pharma campaigns. Every one is accessible at your current platform size.
How To Get Started
Data Source
Hurley Staging System β Clinical Reference
The exact staging system doctors use. Understanding this helps you choose the right treatment tools and pitch the right content to each audience segment.
Your stage does not define your worth, and it is not a reflection of how hard you are trying. It is simply a clinical map to help you and your doctor choose the right treatment tools.
Big Cyster Note
Treatment Options
BIG CYSTER Context
The Medical Toolbox β Partnering With Your Derm
The conventional medicine tools that work ALONGSIDE The Cysterhood lifestyle protocols. Disclaimer: This is educational reference β always discuss with your medical team!
While we focus heavily on holistic, at-home management in the Cysterhood, conventional medicine has a vital place at our table. You don't have to choose between drinking your anti-inflammatory green smoothie and taking your prescription β they work best together. When you bring your Medical Advocate Binder to your next appointment, here are the tools your dermatologist should be discussing with you:
Specific Medications / Products
BIG CYSTER Context
Course Sales Page Copy β Full Script
The complete high-converting sales page copy. Copy and paste directly into Systeme.io or your funnel builder. Section by section.
This long-form sales page is the heart of your Systeme.io funnel. This is where a Cyster lands, reads your words, and finally feels like someone actually understands what she is going through. Open a blank text block in your funnel builder and copy section by section below.
Design Tip:
Complete Platform Audit β April 2026
The full audit β zero condensing. All content from texts 76β92 incorporated.
94/100 β Production-Ready
Platform Strengths
Untapped Opportunities
Immediate Action Plan (Ordered by Priority)
Content Gap Analysis
Your Action β
Vault Product Guides β Full Content Reference
All guide content from texts 65, 66, 67, 69, 87 β complete, zero condensing. Use as reference when building PDFs in Canva.
Canva Setup:
Stan Store & Gumroad β Full Setup Guide
The exact steps to get your digital storefront live. Includes the Value Ladder strategy, store organization, and affiliate income layering.
**Value Ladder Strategy (Final Approved Pricing):**
π FREE: Flare-Up First Aid Kit, Toxic Ingredients Blacklist, Flare-Safe Household Swaps
π² $18: Dating Templates, Wound Care Budgeting Guide (entry-level printables)
π² $27: Trigger Tracker, Grocery Guide, Kitchen Guide, Wound Care Geometry, Wardrobe Overhaul, Sleep Protocol, ER Protocol, Insurance Scripts, Medical Advocate Binder, Lab Guide, Doctor Guide, Fitness Mods, Holistic Remedy Guide, Travel Guide, Intimacy Guide
π² $37: Cookbook (standalone)
π² $197: The CYSTERHOOD Course (6-phase, 30 worksheets) β Founder Rate
π² $297: The Master Vault (everything, lifetime updates) β Full Price
π² $29/mo: The Inner Circle (community + coaching + recipe drops)
π² $1,500: VIP 1-on-1 Audit (ultra-exclusive, limited spots)
β οΈ NO REFUND POLICY. Satisfaction Commitment language on all pages. All sales final.
Setup Steps
Strategy & Tips
Phase 1 Course Lessons β Complete Curriculum
All 5 lessons, worksheets, and teaching notes for Phase 1: The Root Cause Revolution. Full content from text 91 β ready to record as video lessons. Zero condensing.
Phase 1 Teaching Philosophy
Before changing diets or taking supplements, students must address the emotional reality of their diagnosis. Phase 1 moves from WHAT (the root cause science) to WHY (why this is not their fault) to HOW (how to start advocating for themselves). All 5 lessons are designed to be filmed on iPhone with a ring light β raw authenticity outperforms production value in this niche.
Lesson Objective
Teaching Notes β Key Concepts to Cover
Website Copy Fixes β Ready to Paste
From the platform audit (texts 88, 89, 92) β exact copy fixes needed across the site. All content is copy-paste ready for the Content editor. Zero condensing.
**How to Use This Tab:** Each fix identifies the PROBLEM, gives you the EXACT COPY to use, and tells you WHERE in the Content editor to paste it. Work through these in order β Fix #1 and #2 have the highest conversion impact.
The Problem
Headline
Copy β Paste This Exactly
Systeme.io Complete Setup Guide
From zero to fully automated funnel β the exact click-by-click walkthrough. No fluff, no confusion.
The Automated Delivery Email β Copy & Paste This Exactly
Vault Guide 6: Holiday Survival Guide β Full Content
The dual-diagnosis holiday guide β complete content for the HS + PCOS Cyster. Use this as your Canva reference when building the PDF. Zero condensing.
Holidays combine our biggest triggers: high stress, disrupted sleep, inflammatory foods, and unsolicited comments from family members. Canva Design: US Letter. Cozy & Festive aesthetic β warm earth tones, sage green and cranberry accents.
SCRIPT / KEY LINE
BIG CYSTER NOTES
Business Pivot Strategy β License vs. Build vs. Hybrid
The full strategic analysis from text 42. Includes the Stratacalm skincare concept, COMFRT partnership pitch, the Zero-Dollar Audience-First strategy, Amazon Affiliate setup, Patreon Inner Circle, UGC consulting income, and the Kickstarter pre-sale funding path. Zero condensing.
**The Core Principle:** The product is only 20% of the solution. The community and empathy are the other 80%. A traditional beauty brand's business model is transactional and built around the product. The BIG CYSTER model is RELATIONAL, investing heavily in human capital to maximize Lifetime Value (LTV). The Ordinary cannot replicate the authentic community trust you have built over five years.
Pros / Why This Works
Cons / Watch Out For
STRATEGIC VERDICT
PCOS Content Gap Fixes β Exact Copy to Paste
From text 43 β 4 specific sections that were HS-only and needed PCOS additions. Each fix includes the problem, the exact copy, and WHERE to paste it in the Content editor.
THE PROBLEM
LABEL / QUESTION
COPY β PASTE THIS EXACTLY
Project Duplication Plan β 3 Focused Versions
From the Project Names & Instructions PDF β duplicate this master project 3 times and use these exact lists to know what to keep in each version. Also includes the 3 expansion prompts for other projects.
**How to Duplicate:** In the Faces editor, use the project menu to duplicate this master project. Paste the exact name from each card below. Then use the Faces to Keep list to delete everything else. Each version serves a different audience β public visitors, paying members, and you (the owner).
Faces to Keep
2026 Live Influencer Marketing Benchmarks
Fresh data from the IMH Influencer Marketing Benchmark Report 2026 (600+ marketer respondents). Use these stats to pitch brands, validate your positioning, and understand exactly what the market is doing RIGHT NOW.
**Why This Matters For You:** The influencer marketing industry is hitting $24B+ in 2026 with 72% of brands planning 50%+ budget increases. Brands are actively hunting for nano and micro-influencers in health niches. You are entering the market at the exact right time with the exact right content. This data validates your entire strategy.
The Full Build Summary β April 2026
TikTok Domination Strategy β 2026 Edition
Live research from IMH 2026 Benchmark + TikTok platform data. TikTok is 2x more selected than every other platform. The HS niche has 800M+ organic views and zero dominant creator. This is your blue ocean.
DATA POINT
YOUR PLAY
EXACT TACTICS
π° Maximum Income Blueprint β Step by Step
The exact sequence to go from $0 to $150,000+/year with The BIG CYSTER platform. Every action is specific, timed, and tied to an income outcome. Nothing vague. Nothing theoretical.
**The Compounding Formula:** Free content β email subscriber β low-ticket trust builder β mid-ticket course/vault β recurring membership β high-ticket coaching β physical products β pharma partnerships β certification program. Each step builds on the last. You do not need all 7 running simultaneously β you need the SEQUENCE.
Income:
Setup:
The Math β Conservative vs. Realistic vs. Optimistic at 12 Months
Conservative
Email list 500, Vault only, coaching 2 clients/mo
Realistic
5k email list, 100 Inner Circle members, course + coaching active
Optimistic
Viral TikTok, pharma partnership, 500 members, physical products live
The Complete 14-Day Email Launch Sequence
All 6 emails from the Master Vault launch campaign β full body copy, subject lines, and preview text. Copy and paste directly into Systeme.io or ConvertKit.
**How to load these:** In Systeme.io β go to Emails β Campaigns β New Campaign. Create an automation triggered by the Flare-Up First Aid Kit download. Set the delay for each email (Day 1 = immediate, Day 4 = 3 days after Day 1, etc.). These 6 emails are designed to move a cold subscriber from 'who is this?' to 'I need this right now.' Do NOT send them all at once.
Doctor Pitch Email β Copy & Paste to Send to Local Dermatologists
The Welcome Letter β Sent Automatically After Vault Purchase
Vision Map: Your Next 5 Guides (After the Vault is Established)
SEO Blog Post β Ready to Publish
The fully optimized blog post targeting PCOS + HS dual-diagnosis keywords. Publish this on BigCyster.com blog. Targets multiple high-volume keywords simultaneously and should rank within 60-90 days of publication.
The Axilla Care System β Full Product Development Blueprint
The complete 8-phase product development concept β from dermatological philosophy to global franchise model. Includes the COMFRT pitch, MrBeast philanthropy pitch, the 5% for a Cure pledge, and the full sustainability ecosystem. Use as strategic reference for future product line development.
**What This Is:** A fully-designed hypothetical HS-friendly underarm care system β The Axilla Care System β including exact formulation specs, packaging ergonomics, brand philosophy, partnership pitch strategies (COMFRT apparel + MrBeast philanthropy), a 6-phase activation plan, and a Foundation/legacy model. This is your product development reference bible for expanding the BIG CYSTER physical product line beyond apparel into skincare.
π£ Launch Social Posts β Copy & Paste Ready
All 6 launch and follow-up social posts β 3 announcement posts (launch day) + 3 follow-up cross-posting versions + the full BigCyster.com strategic review. Every word copy-paste ready for Facebook, Instagram, and TikTok.
**PRO TIP:** Update BigCyster.com in your Instagram AND TikTok bio BEFORE posting your first announcement so there is zero friction for people trying to get there. Post Option 3 (the TikTok Reel concept) FIRST β video outperforms static text by 3β5x. Then use Options 1 and 2 as Facebook + Instagram caption follow-ups the same day.
Phase 2 Course Lessons β Nourishing the BIG CYSTER
All 5 lessons + complete worksheet content for Phase 2: Nourishing the BIG CYSTER. Full curriculum from the course PDF β ready to record as video lessons and paste into Canva for worksheets. Zero condensing.
**Phase 2 Teaching Philosophy:** This is where the rubber meets the road. Phase 1 removed shame β Phase 2 gives students the practical nutritional tools to actually start healing. The BIG CYSTER Plate Method (clothe your carbs) is the single most transformative concept in this entire course. Every lesson here should reinforce: WE ADD, WE NEVER RESTRICT. Raw, direct-to-camera teaching style. Students need to feel like their BIG CYSTER is in the kitchen WITH them, not lecturing from above.
Phase 4 Course Lessons β Energetic & Somatic Healing
All 5 lessons + complete worksheet content for Phase 4: Energetic & Somatic Healing. Woven with the beta team's retreat experience in nature β the waterfall, the crystal collecting, the Reiki sessions. Full curriculum from the course PDF. Zero condensing.
**Phase 4 Teaching Philosophy:** This is the most unique phase of your entire course β no one else in the HS space is teaching energetic + somatic healing. This is your differentiator. Lead with the science (earthing, vagus nerve, stress hormones) before introducing the more spiritual tools (Reiki, crystals). The science anchors the more intuitive content and keeps skeptical students engaged. Reference the beta team retreat constantly β those real stories of women splashing in the stream and collecting crystals are the most powerful teaching tools you have.
Phase 5 Course Lessons β Radical Self-Love & Body Positivity
All 5 lessons + complete worksheet content for Phase 5: Radical Self-Love & Body Positivity. The heart and soul of the CYSTERHOOD β drawn heavily from the boudoir and glamour sessions at the beta retreat. Full curriculum from the course PDF. Zero condensing.
**Phase 5 Teaching Philosophy:** This is the emotional climax of the entire course. By now, students understand their root causes (Phase 1), know how to nourish their bodies (Phase 2), have symptom management tools (Phase 3), and understand somatic healing (Phase 4). Phase 5 is where they bring it all together and claim their identity as a CYSTER β not a patient, not a victim, but a whole, worthy, sensual, powerful woman. Use the Boudieful photoshoots, the wings, the body jewelry stories from the beta retreat in EVERY lesson. That retreat IS Phase 5 in action.
Phase 6 Course Lessons β The CYSTERHOOD Lifestyle
All 5 lessons + complete worksheet content for Phase 6: The CYSTERHOOD Lifestyle. The graduation module β bringing it all together for long-term sustainable healing. PLUS the complete Systeme.io course outline (all 6 modules, all 30 lectures, all 30 downloads) formatted for copy-paste into your course builder. Zero condensing.
**Phase 6 Teaching Philosophy:** This is the commencement ceremony. Students have done the deep work. Phase 6 is about sustainability, not intensity. The 80/20 rule is the core principle β perfect is the enemy of healed. Every lesson here should give students permission to exhale, celebrate how far they have come, and commit to a lifestyle (not a program). The Healing Era Manifesto (Worksheet 6.5) is the most important printable in the entire course β it belongs on their mirror.
π Systeme.io Complete Course Outline β Copy This Structure Into Your Course Builder
π
The 30-Day Social Media Content Calendar
Every single day of your launch calendar mapped out β exact post format, day number, title, and full content brief for all 30 days across 4 weeks. From "You Are Not Alone" to Launch Day to Final Push.
**How to Use This Calendar:** This calendar is designed to take your audience on a journey from "feeling alone and frustrated" to "ready to buy." It mixes education, vulnerability, behind-the-scenes magic from your beta retreat, and direct promotion. You do NOT need to post every single day β but the more consistently you post during these 4 weeks, the warmer your audience will be on Launch Day (Day 26). START with Reels/TikToks β video content outperforms static 3-5x in the health niche.
π The Checkout / Thank You Page β Full Copy
The exact copy for the page they see immediately after entering their payment information. Goal: eliminate buyer's remorse, celebrate their decision, and give them clear exciting next steps. Copy and paste into Systeme.io's Thank You page builder.
**Design Note:** This page should be warm and celebratory β NOT clinical. Use your brand colors (purple and sage green), confetti or sparkle graphics, and a big celebratory header. The three steps should each have an icon and be clearly numbered. The community join button should be your secondary brand color (sage green). This page is the first impression of the community they just joined.
π The Beta Team β Full Bios & Stories
All 11 founding beta team members β their appearance, backstory, and why they joined. Extracted in full from the HS CYSTERHOOD 2 document. Zero condensing. Use these bios for the Hall of Fame slide, Social Media posts, the Course Sales Page social proof section, and the Blog Post.
What Our Cysters Are Saying
π External Editorial Audit β 14 Gaps Identified & Resolved
An independent outside-eye review of the physical Cysterhood PDF identified 14 specific content and structural gaps. Here is a full accounting of every finding and the current resolution status β nothing condensed, nothing removed.
REVIEWER FINDING
BIG CYSTER STATUS
The BIG CYSTER Flare-Ready Grocery List β Full PDF Content
**How to Build This in Canva:** Create a "US Letter Document" (8.5 x 11 inches) so it is easily printable. Use your brand colors β purple and sage green. This is your #1 lead magnet, the thing every piece of content drives to. The "Shop by Your Energy" concept is what makes this unique from every other HS grocery list online.
π THE BIG CYSTER'S FLARE-READY GROCERY LIST
This isn't just a grocery list; it's your survival manual. When you walk into the store, check in with your body first. Are you feeling strong (Green), a little tired (Yellow), or are you in the middle of a painful flare (Red)? Shop accordingly.
THE BIG CYSTER'S "NEVER" LIST
Avoid these to lower inflammation. Keep this on your phone to double-check labels!
The 30-Day HS Trigger Tracker β Complete Canva Page Scripts
**Canva Setup:** Create a "US Letter Document" (8.5 x 11 inches) so it is easily printable. Print 30 copies of Page 3 (Daily Log). The cover, welcome, flare map, and summary sheet are one-time pages. Price this product at $17 individually or include free with Vault purchase. This is your first low-ticket tripwire product.
π¦ Stan Store / Gumroad Listing for This Product
Intimacy Guide β Pages 13 & 14: The Solo Season & Intimacy Beyond Romance
**Why These Pages Matter:** These two pages turn a standard "dating guide" into a profound mental health resource. They tell the most isolated members of the community: "I see you, I don't judge you, and there is hope when you are ready." This is the content that makes Cysters cry β in the best way. It's the content that gets shared. Add Pages 13 and 14 to the end of the Intimacy Guide PDF in Canva.
π Where to Place These Pages in the Guide Structure
Complete 3-zone shopping guide + the full "NEVER" list. The exact copy-paste content to build the lead magnet PDF in Canva. Zero condensing β every item preserved.
All 5 pages of the Trigger Tracker PDF with exact copy-paste text for each page in Canva. Product 1 of the 14-guide Vault β the most actionable and immediately useful product for newly diagnosed Cysters.
**Product Name:** The BIG CYSTER 30-Day HS Trigger Tracker
**Price:** $17 (individual) β included FREE in the Master Vault
**Description:** Stop guessing what's triggering your HS flares. This 30-day printable tracker helps you identify patterns in diet, hormones, stress, and friction β and includes a Doctor's Summary Sheet to bring straight to your dermatologist appointment. 5 pages. Print 30 copies of the Daily Log page.
**Product Image:** Use the Cover Page (Page 1) as your store thumbnail.
**Upsell Line:** Already have 3 guides? Grab the MASTER VAULT and get all 17 guides for a fraction of the cost!
The final two pages of the Intimacy & Dating Survival Guide β the most emotionally powerful content in the entire guide. Full word-for-word copy from the source document. Zero condensing.
**Pages 1β12:** The standard Intimacy & Dating Guide content (already written β disclosure scripts, comfort protocols, positioning guidance, the boudoir mindset, PCOS-specific adjustments)
**Page 13 (NEW):** The Solo Season β To the Cyster Who Chose to Opt Out
**Page 14 (NEW):** Intimacy Beyond Romance β Friendship, Community, and Platonic Connection
**Canva Tip:** Use a softer color palette for these pages (lighter lavender/rose tones) to signal a shift in tone from practical guidance to emotional support. These pages deserve the most beautiful design in the entire guide.
**Marketing Angle:** These two pages are shareable standalone content for social media. To the Cyster who hasn't dated in years because of HS β this is for you. This hooks the most isolated segment of your audience who would otherwise never see themselves represented.
Brand Deals & UGC β The Complete Monetization Masterclass
From text f70a50 β the full breakdown of UGC economics, building your HS brand roster, the media kit structure, 2 exact pitch email templates, and the gifted-to-paid pipeline. Zero condensing.
**The Golden Rule:** Brands need you just as much as you need them. They are desperate for authentic people to speak directly to their target customers. For a brand that makes hydrocolloid bandages, a creator with 2,000 highly engaged followers with HS is infinitely more valuable than a lifestyle influencer with 100,000 followers who just posts selfies.
The Zero-Budget 30-Day Creator Launch Calendar
From text 911b53 β the exact day-by-day launch roadmap with time estimates. Designed for creators with HS β mandatory rest days included. This is the creator-economy version of the business launch timeline.
**The Secret to Launching Without Burning Out:** Ruthless prioritization. You do not need everything to be perfect on Day 1. You just need the foundation. This 30-day calendar builds the house brick by brick with mandatory rest days built in.
The BIG CYSTER Golden Rule for Days 31 and Beyond
The "One-A-Day" Anti-Inflammatory Cookbook β All 30 Recipes + 7 Pages
From text 843254 β the complete Bonus Product. All 7 pages with exact copy-paste text for every recipe. Includes the full 30 days of breakfasts, lunches, and dinners PLUS the bonus smoothie/tea section and sweet treat alternatives. Zero condensing.
**Canva Setup:** Create a "US Letter Document" (8.5 x 11 inches). Use this as a Bonus Product that accompanies the Master Vault or the course. Price as $37 standalone OR include free as a bonus with any course purchase (order bump strategy). This is the cookbook featured in the 30-day warm-up email sequence.
Product 13: Holistic & Home Remedy Safety Guide β The Veteran's Edition
From text 7d772b β the "Advanced Combat" version of home care. 8 pages covering the Aztec Clay Deep Draw Bath, the Medication Magic Clindamycin Liquid + Gel layering protocol, the $13 Glycolic Acid Revolution, the Pre-Soaked Pad Tupperware, advanced bandaging, and the 2026 trending products. Full partner tips on every page. Zero condensing.
**Canva Setup:** This is a 12-15 page masterclass. Use a "Modern Apothecary" aesthetic with clear step-by-step "Ritual" pages. This is your most experiential guide β it reads like getting advice from a 30-year veteran rather than a pamphlet. Price: $17 individually OR include in the Master Vault.
Wardrobe Overhaul Advanced + Elevator Pitches & Social Media Bios
From texts 368c4f + 755e8c + cf4ef9 β the 4 new expanded wardrobe pages (Linen, Merino Wool, Poshmark Revolution, Skin-Slayers Deep Dive, Armpit Armor Panty Liner Hack) PLUS all 3 elevator pitch options, 4 social media bio options (TikTok + Instagram), the ironclad caption disclaimer, and 5 profile tips. Zero condensing.
**How to Use This Tab:** Part 1 (Wardrobe Pages) = new content to add to the existing Wardrobe Overhaul guide in Canva. Part 2 (Elevator Pitches) = your personal guiding light for ALL content. Part 3 (Social Bios) = copy-paste ready for your TikTok and Instagram profiles right now.
Your Elevator Pitch β 3 Options
Your guiding light. This is what you say when someone asks what your page is about.
Social Media Bios β Copy & Paste Ready
Profile Setup Tips
**About the Beta Team:** I am beyond thrilled to introduce you to the incredible women who make up our founding beta team! When the vision for the CYSTERHOOD really started coming to life, I knew I needed a group of real, dedicated women to help me bring it across the finish line. These amazing gals flew in from all over for a whirlwind weekend of content creation, professional photo shoots, and most importantly, deep and genuine friendship. I am so incredibly grateful for the time they took to come out and the money they spent getting here. It was a massive commitment, but it was also a beautiful, powerful investment in themselves and their health. Each of these women left our weekend together with a suitcase full of custom CYSTERHOOD swag, lifetime access to the entire sisterhood course, and every single item I currently have in the works. Why? Because they are my boots on the ground! They are testing every module, trying every product, and giving me their honest feedback to make sure everything is polished to perfection before it reaches you. They arrived hoping to learn a bit more about managing their PCOS, but they left with priceless information and a lifelong bond as true Soul Cysters.
Product 4: The "Flare-Up Boss" Work & School Accommodation Pack
From 0838a0 β the most financially protective guide you will make. 7 pages of exact HR email templates, boss WFH emails, doctor's note script, professor handout, and the desk/locker survival kit. Zero condensing.
**Why This Guide Matters:** When people with HS lose their jobs or drop out of school because they are too embarrassed to ask for help, it destroys their livelihood. This guide bridges the gap between the medical trauma of HS and the corporate/academic world. It gives them the exact, professional words to use so they can stop apologizing for their body and start getting the accommodations they deserve. Canva Setup: US Letter Document. Professional, empowering aesthetic β think clean lines, deep plum accents, and a sleek briefcase or laptop graphic on the cover.
π§ The 7-Email Welcome Sequence β After Supply List Download
From b0dd84 β the complete nurture sequence triggered when someone downloads your free Supply List. This is a DIFFERENT sequence from the 14-Day Launch sequence. These 7 emails move a cold subscriber from 'thanks for the freebie' to 'I need the Master Vault.' Zero condensing.
**CRITICAL DISTINCTION:** This is your WELCOME/NURTURE sequence β triggered automatically when someone downloads the free HS Supply List. It runs 24 hours apart over 7 days. The 14-Day Launch sequence (in the Email Launch tab) is a separate sequence for your launch event. Both should be set up in your email provider. Setup: Go to Stan Store or your email provider β Automations β New β Trigger: 'When customer signs up for [Free Supply List]' β set each email 24 hours apart.
π©Ή Flare-Up First Aid Kit β Complete 4-Page Lead Magnet PDF
From 8edb32 β the full 4-page lead magnet PDF structure with complete copy for every page. Includes the welcome letter, all 5 tools with full science explanations (Clothe Your Carbs, Compassionate Skin Protocol, 4x4 Box Breath, 2-Minute Somatic Shake-Out, Neutrality Reframe Mirror Work), and the Cysterhood invitation CTA. Zero condensing.
**How to Build This:** In Canva, search 'Lead Magnet' or 'Workbook' for templates. The goal of this guide is a 'quick win' β something they can implement TODAY to feel better immediately. This builds trust BEFORE you invite them into the paid course. Each tool should have its own page with the science briefly explained + the action step boldly displayed. Use your brand colors (deep plum + sage green). After building: set up an email landing page in ConvertKit/Systeme.io where people enter their email to receive this PDF automatically.
π Homepage Copy β Full 5 Sections, Copy-Paste Ready
From ad1ad0 β the exact website homepage copy for all 5 sections: Hero, Lead Magnet email capture, About teaser, Merch teaser, and SEO footer. Copy and paste directly into the Content editor for each corresponding slide. Zero condensing.
**How to Use This:** Each section maps to a specific slide in your Faces project. Open the Content editor for each slide and paste the corresponding copy. The Hero section goes into the hero slide subtitle and description fields. The Lead Magnet section goes into the lead-magnet slide. The About teaser goes into the about slide. The Merch section goes into the shop/apparel slide. The Footer text goes into the connect/legal slides.
π± Platform SEO Deep Dive β TikTok, Instagram, YouTube & Pinterest
From f5ca7d β the platform-by-platform SEO technical playbook. Each platform has a distinct 'personality' and algorithm. The TikTok text overlay hack, Instagram keyword-over-hashtag strategy, YouTube title SEO formula, Pinterest direct affiliate linking, and the one-video-to-four-platforms Golden Rule. Zero condensing.
**The Core Insight:** Treating every platform exactly the same is the #1 mistake that burns creators out. TikTok rewards raw vulnerability; Instagram rewards relationships; YouTube rewards keyword precision; Pinterest rewards visual search intent. Master the differences and your one piece of content can work across all four platforms simultaneously with the Golden Rule workflow at the bottom.
π¦ The Complete Cysterhood Toolkit β Bundle Sales Page + 40-Second Video Script
From b1b503 β the Value Stacking pricing strategy ($41 value β $24 bundle), the complete website sales page copy (all sections copy-paste ready), and the 40-second social media video script to launch the bundle. Zero condensing.
βοΈ Product 5: The Ultimate HS Travel & Vacation Survival Guide β Full 7-Page Expansion
From 862433 β the complete expanded travel guide with every page filled out verbatim. TSA loopholes + exact scripts, the 2-Hour Reset Rule, biologic customs documentation requirements, cruise humidity strategies, the Tegaderm waterproofing sandwich technique, swimwear guidance, and the full packing list. Partner/Caregiver duties for every scenario. Zero condensing.
**How This Differs From the Brief Summary Already Stored:** The Vault Guides tab has a 4-bullet summary of the travel guide. This tab contains the full word-for-word 7-page guide exactly as it would appear in the Canva PDF β every TSA script, every partner duty, every waterproofing step. Use this as your Canva reference. Price: $17 individually OR include in the Master Vault as a lifestyle guide. Canva Setup: US Letter Document. 'Adventure Meets Medical Reality' aesthetic β teal and navy with clean travel icons.
Platform-Specific SEO Secrets
Your Big Cyster Price:
Complete Sales Page Copy β Copy & Paste Ready
Partner / Caregiver Duty
The Cysterhood Success Story Form
Your complete testimonial collection system β built for privacy, emotional depth, and authentic social proof. Build free in Google Forms, Typeform, or Jotform.
Open text response field
You are officially a Digital Empire Builder!
Month 2 Content Calendar β Days 31β60
Full Content Calendar β Days 31 through 60
50 Conversational SEO Search Phrases
Budget-Friendly Toolkit Breakdown
AI Avatar Branding Tips β Update Your Seed Video
HS/PCOS Content (Vozo)
Photography/Big Cyster Content (Zoice)
Printify vs. Printful β Full POD Setup
Zero upfront inventory β full step-by-step. Includes the Pop-Up Store and Link-Out Method for connecting to Systeme.io.
Product Descriptions β Copy and Paste Ready
Dual-Diagnosis Brand Strategy
How to position BIG CYSTER as the bridge between PCOS and HS β the missing puzzle piece that no one else fills.
About Me Page β Brand Vision & Beliefs
From the Big Cyster Brand Vision PDF β the heart of your website. Every word, belief, and complete copy to bring the BIG CYSTER identity to life.
The 4 Core Beliefs of the Cysterhood
My Recommendation
Phase 1: Setting Up Printify and Designing the Merch
How it works for the customer
Target Search Terms
Outreach Template β Pitch Yourself as a Guest Expert
Why This Works β The Strategic Angle
HS and PCOS are frequently linked comorbidities. Many women in the PCOS space are suffering from HS silently because it isn't talked about enough. You aren't competing with existing PCOS brands β you are the specialist they've been looking for. Your dual-diagnosis positioning captures cross-section search traffic that nobody else is targeting, and gives you a natural collaboration angle with every major PCOS platform as a guest expert rather than a competitor.
This 'About Me' page is where a visitor goes from being a 'scroller' to a 'Cyster.' It needs to be raw, relatable, and deeply empowering. Add a photo of yourself wearing the Cysterhood Hoodie or holding the Journey Journal β it makes the 'Big Cyster' identity real and reachable.
THE BRAND VISION STATEMENT
THE HEADLINE
Big Cyster Final Tip
βοΈ Launch Copy Assets β Ready to Post & Send
From file 423af2 β 4 complete copy assets: the Instagram/TikTok launch post (the One Meal a Day permission slip), the landing page welcome with The Big Cyster Promise, the Partner & Caregiver email, and the bundle description. Every word copy-paste ready. Zero condensing.
WHERE TO USE THIS
COPY β PASTE THIS EXACTLY
π HS Brands AHA/Glycolic PR Directory β All 16 Brands
From file 4a9187 β The complete PR contact list for every AHA/Glycolic body care brand relevant to the HS community. Use to pitch UGC deals, request free products, and build brand relationships. Includes the copy-paste pitch email.
PR / UGC Contact
Relevant Products
The Copy-Paste PR / UGC Pitch Email
Customize the middle paragraph for each brand. Personalizing shows you didn't mass-email 50 brands!
π Vault Guides 1-3 β Full Dual-Diagnosis Expansions
From text 24 β The FULL dual-diagnosis versions of Vault Guide 1 (Teen), Vault Guide 2 (Partner), and Vault Guide 3 (Career Toolkit). Each guide now weaves PCOS realities alongside HS frameworks. Zero condensing.
Guide Introduction
Guide Content
π¬ HS Clinical Reference β Complete Academic Document
From file ad9cb3 (HS info.txt) β A comprehensive academic synthesis of Hidradenitis Suppurativa including its three key complexity factors, full Hurley staging clinical definitions, systemic implications, misdiagnosis patterns, multidisciplinary care team, emerging treatments, brain-skin axis, phenotype research, and patient advocacy unmet needs. All peer-reviewed citations included. Use as reference for press pitches, B2B presentations, and medical partner outreach.
Source Citations
πΈ Boudieful Premium UGC β Rate Card + 30 Objection Responses + Zero-Dollar Strategy
From file cbfc99 (text 29) β The complete professional creator playbook for Boudieful Studio: the Studio Advantage page copy, the full 2026 Rate Card with all packages, 30 copy-paste brand objection responses, the zero-dollar strategy for existing products, and the Trojan Horse pitch email. Zero condensing.
The Studio Advantage β Add This to boudieful.com/ugc
2026 Rate Card β Attach as PDF to Pitch Emails
30 Brand Objections β Copy & Paste Responses
The Mindset Shift
Copy-Paste Response
ποΈ Systeme.io Full Build Blueprint β The 6-Phase House Plan
From 'Lets plan out the build now in full for systeme.io.pdf' β the complete architecture plan including all tag names, product setup, funnel structure, automation rules, course builder steps, and blog setup. The beginner click-by-click walkthrough for building the entire BIG CYSTER empire in Systeme.io from scratch.
Phase Goal
Exact Steps
ποΈ Shopify Exact Click-by-Click β 3 Launch Products
From 'Tell me how to do that now' β the precise Shopify setup for your 3 launch SKUs. Includes exact product names, prices, descriptions, sizes, collection creation, and navigation setup. Follow these exact steps in order.
Product Details
BIG CYSTER TIP
π Post-Pitch Action Plan β What Happens After the Meeting
From 'Love it. Then what.pdf' β the exact execution roadmap after pitching COMFRT: the 24-hour follow-up script, tech build sequence, content creation phase, and 30-day launch flip. This is the bridge between 'planning' and 'selling.'
The 24-Hour Follow-Up Email β Copy & Paste
π CEO Priority Matrix β What to Do First
From 'You pick by importance.pdf' β the COO-level decision framework: Priority 1 (COMFRT Pitch prep β mirror pitch, numbers to memorize, objection handling) + Priority 2 (Systeme.io funnel live today). Plus the LinkedIn pitch message template for MrBeast/COMFRT/Forbes.
Your Action Plan
The LinkedIn Pitch Message β Copy & Paste
π‘ BIG CYSTER TIP
π±οΈ Course Builder Step-by-Step (Absolute Beginner)
EXACT SHOPIFY CLICKS
WHY THIS MATTERS
π― COMFRT Pitch Deck Review β Second Skin Deck
Full strategic analysis of the Second Skin pitch deck β tone, data, structure, and the 2 tweaks to make before presenting. From 'How do these look-sound.pdf'.
OVERALL VERDICT
β THE GOLDEN LINE
β THE POSITIONING LINE
The 2 Tweaks to Make Before You Pitch
These are small but strategic. Make these changes to the deck before you walk in.
π€ The COMFRT CEO Pitch Script β Word for Word
The complete 8-section pitch script from 'Script me.pdf' β every word to say, in order, with delivery tips. Memorize the numbers. Practice 5x in the mirror.
Delivery Tips β How to Win the Room
π Memorize These Numbers Cold
These are the statistics you must be able to say confidently, without hesitating or checking notes.
β οΈ Missing Lesson 5s β Site Audit Findings
External audit of the live site identified that the site builder is consistently deleting the 5th lesson and 5th worksheet for almost every course phase. All 5 missing sections identified with full content to add.
THE FIX
How to Fix All 5 Missing Lessons
MISSING FROM SITE
WORKSHEET CONTENT (COPY TO ADD)
WHY THIS LESSON MATTERS
people globally living with HS
of community say standard clothing worsens symptoms
have ruined clothing from wound seepage in 6 months
spent per year on clothing workarounds
extended market (PCOS, Eczema, Psoriasis, post-surgical)
your ask for the pilot capsule β the low-risk entry point
π©Ή Phase 3 Course Lessons β Soothing the System
All 5 lessons + complete worksheet content for Phase 3: Soothing the System (Symptom Management). The physical and gut-healing module β wound care, skin barrier, gut-skin connection, hair loss, and the cortisol-sleep cycle. Full curriculum from the course PDF. Zero condensing.
**Phase 3 Teaching Philosophy:** This is the practical "how do I actually manage this" module. Students are finally ready to hear the clinical details BECAUSE they've done the emotional work in Phases 1 and 2. Phase 3 is the bridge between lifestyle change and medical management. Lead with compassion β NEVER with shame. The message is always: "You have been fighting this with the wrong tools. Here are the right ones." Keep lessons grounded in the science but delivered with the warmth of a friend who has lived this. Reference the Holistic & Home Remedy Veteran's Edition guide for deeper protocol detail.
π¬ 9 Launch TikTok Scripts β Complete Word-for-Word
The full word-for-word scripts for every major milestone Reel and TikTok in the 30-day launch calendar. Days 1, 6, 9, 13, 16, 19, 22, 26, and 29 β each with vibe notes, on-screen text, the full spoken script, and the ready-to-paste caption. Zero condensing.
**How to Use These Scripts:** Each script includes the exact words to say, the action directions (what to do with your hands, body, props), on-screen text overlays to type into TikTok or CapCut, and the full caption to paste directly. Tweak the words to match your exact speaking style β the core hooks and CTAs are already optimized for the HS/PCOS niche. Film ALL 9 scripts in one or two batch sessions β your energy will be consistent and you'll never scramble for content during launch week.
ON-SCREEN TEXT
FULL SCRIPT + STAGE DIRECTIONS
CAPTION β COPY & PASTE READY
Open on desktop for full dashboard access.
## π Project 2 & 3 Content Browser
1213
Project 2 & 3 Content Browser
Enter PIN to access
π Private β Owner Access Only
Incorrect PIN β try again
Vault Member Content + Video Scripts Β· April 2026
PROJECT 3: Video Scripts
4 complete vault video scripts β word for word. Zero condensing.
**How to Use:** These are the companion videos for your Master Vault. Film them in the order listed β the Intro first, the Journey video last. Each script is complete and ready to read directly to camera. Adjust phrasing to match your natural speaking style, but preserve the core message, the emotional beats, and the specific information (lab names, medication names, script lines).
PURPOSE
FILMING NOTES
FULL SCRIPT β WORD FOR WORD
PROJECT 2: Content Guides
Deep content guides for Vault members β complete section-by-section reference.
**Note:** The kitchen, cookbook, intimacy, boss, mental, remedy, wardrobe, travel, partner, teen, parenting, caregiver, sleep, holiday, and advocate guides are all stored here in complete reference form. Many also have full content in specific tabs of the Owner's Command Center β use that dashboard for the most complete versions (cookbook, wardrobe advanced, product guides, phase lessons). This browser gives you the category-organized overview and section content for each guide.
GUIDE SECTIONS β TAP TO EXPAND
DESCRIPTION
CANVA SETUP
Additional Guides in the Owner's Command Center
The following guides have their complete verbatim content already stored in specific tabs of the Owner's Command Center dashboard (PIN 1213). Reference those tabs for the full word-for-word content:
| Guide | Tab Location |
| --- | --- |
| Kitchen Guide (extended) | Kitchen Guide tab |
| The One-A-Day Cookbook (30 recipes) | Cookbook tab |
| Intimacy Guide β Pages 13β14 | Intimacy Guide Pages 13β14 tab |
| Travel Guide (7 full pages) | Product 5: Travel Guide tab |
| Wardrobe Guide (advanced + bios) | Wardrobe Advanced tab |
| Grooming & Hair Removal Guide | Vault Product Guides tab |
| Teen Guide | Vault Product Guides tab |
| Partner Guide | Vault Guides 1-3 Dual-Diagnosis tab |
| Pregnancy & Parenting Guide | Vault Product Guides tab |
| The Flare-Up Boss Pack | Product 4: Flare-Up Boss tab |
| Holiday Survival Guide | Holiday Guide (Vault 6) tab |
| Holistic Remedy β Veteran's Edition | Holistic Remedy tab |
| Medical Advocate Binder scripts | Phase 1 Course Lessons tab |
| Vault Guides Dual-Diagnosis | Vault Guides 1-3 Dual-Diagnosis tab |
| Masterclass β Men's HS | Vault Product Guides tab |
| Masterclass β Trans & Non-Binary Protocol | Vault Product Guides tab |
## π Owner's Reference Bible
1213
Owner's Reference Bible
Enter PIN to access your private reference
π Megan's Eyes Only
Wrong PIN β try again
Megan's Private Reference Β· April 2026
How To Use This Site
Everything you need to know to run, update, and monetize The BIG CYSTER Community
Full Site Map β 162+ Slides
Every page, what it does, and why it matters. Tap a category to expand.
Your Payment Links
These are live on your site RIGHT NOW. People can pay you today.
π‘ How to Get Paid RIGHT NOW (Before Systeme.io is set up)
Post on Instagram Stories: "The Vault is OPEN β π Access to 40+ HS guides, the 6-phase course, and the full community. Vault $497 Β· Course only $297. Pay via Venmo @boudieful or CashApp $BOUDIEFUL and I'll send you the download link personally. All sales final."
DM everyone who comments "VAULT" on your TikTok with the direct payment link. Manual at first, automated once Systems.io is set up.
Once payment is received, send them a Google Drive link with your PDFs. Temporary until Systems.io is live.
Track every sale in a simple Google Sheet: Name, Email, Payment, Date, Product. This becomes your email list.
Quick Wins β Prioritized Actions
What to do first to make money fastest. Ordered by urgency and impact.
Full Audit Report
Comprehensive 4-phase audit covering technical, visual, content, and monetization readiness.
Systems.io Setup Guide
Step-by-step to go from zero to fully automated checkout in one sitting.
Why Systems.io first?
Systems.io (systeme.io) is FREE to start, handles email + courses + memberships + checkouts all in one. Kajabi is better long-term but costs $149/mo. Start with Systems.io, migrate to Kajabi when you're making $5K+/month.
Complete Launch Checklist
Every single action needed to go from "built" to "selling." Organized by urgency.
Build Summary β April 2026
The complete scope of The BIG CYSTER Community platform.
What You've Built
The most comprehensive HS & PCOS digital platform in existence
A complete sales funnel from free lead magnet to $2,500 certification
162+ individually designed slides, every one editable through the Content tab
12 fully interactive tools: quiz, body map, tracker, routine planner, SOS, affirmations
8 PIN-protected owner dashboards with full business intelligence
A 6-phase course curriculum that rivals any Kajabi course on the market
40+ digital products ready to sell the moment checkout links are live
A physical product line of 22+ SKUs ready to source and manufacture
What Still Needs To Happen
Sign up for Systems.io (free) and create your first paid product
Upload 3 PDFs (Grocery List, Tracker, Ingredients Blacklist) to Google Drive
Replace all mailto: CTA buttons with real checkout URLs in the Content editor
Create a ConvertKit or Systems.io email welcome sequence (7 emails)
Connect BigCyster.com domain via DNS CNAME to the published site URL
Post your first raw HS story Reel on TikTok and Instagram (TODAY)
Open 5 VIP Coaching slots at $1,500 each via Calendly β all sales final, no refunds
Set up Amazon Associates account and build HS-safe product storefront
Income Potential β Conservative vs. Realistic (Month 1β6)
Overall: 94/100
Why Systems.io first?