# 4X4 Marketing Boost
## Letter of Intent
STEWARDSHIP OF THE JIMMY'S 4X4 LEGACY.
Megan Kilpatrick is more than a lens. Since 1999, Jimmy's 4x4 has defined American engineering excellence. My role as your Official Brand Historian & Creative Director is to ensure that reputation is defended, documented, and consistently profitable.
You build the best chassis on earth. It's time the rest of the world sees the 42MP Engineering Proof β high-resolution master files of every build, archived in the Swiss Vault (your own encrypted digital archive), delivered to your sponsors, and monetized through Jimmy's Army Gear.
My husband Alex has been off-roading for years β he speaks the language, knows the terrain, and is genuinely excited to document your builds wherever they go. Together, we're not just a content team. We're neighbors from Farmington who are already invested in everything Jimmy's 4x4 represents.
The 42MP Engineering Proof is already archived. Jimmy's Army Gear is ready for its first drop. The Lead Portal filters tire-kickers before they ever reach Cottin's desk. The engine is built β it just needs ignition.
**Let's keep the hammers down.**
Ready when you are,
Megan
**P.S.** If there are wins, features, or moments I missed β I want to hear about them. Let's make this complete.
π Persistent. Thorough. Just like this whole pitch.
## Cover Letter β Print Ready
April 8, 2026
MEGAN KILPATRICK
Official Brand Historian & Creative Director β BOUDIEFUL
Randy, Cottin, Cade, and the entire Jimmy's 4x4 family,
I know this presentation isn't a complete list of everything you've accomplished. Multiple championships, 200+ chassis, international clients, motorsports legends driving your rigs β and Jimmy's-built cars running the 2026 King of the Hammers 20th Anniversary course in front of 80,000 live fans and 2.5 million viewers online, just this month. Loren Healy β who won KOH in 2014 in one of your builds β was back on that same course 12 years later. I'm sure there are stories, wins, and milestones I haven't even discovered yet.
But that's exactly why I'm here.
Your company is **already amazing**. The engineering speaks for itself. The championship wins are undeniable. What Jim started, Randy and Cottin built into an international phenomenon β and Cade carries that legacy forward on every race track. That's a story people need to hear.
What you've built deserves to be documented, celebrated, and shared with the world in a way that matches its caliber. While this is my professional specialty β digital strategy, content, and brand building β my husband Alex is a genuine off-road enthusiast who has logged real miles on the trails. He knows the terrain, speaks the language, and is genuinely excited to get back out there. Together, we'd love to be part of getting all of those accomplishments in one place and making sure your presence is as exceptional as your machines.
Let's work together to tell the full story β the one the off-road world deserves to see.
Ready when you are,
Megan Kilpatrick
505-608-4566
megan@boudieful.com
www.BOUDIEFUL.com
**P.S.** If there are wins, features, or moments I missed β I want to hear about them. Let's make this complete.
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## The Hero
Engineering the Ferraris of the Desert:
Documenting & Scaling the Jimmyβs 4x4 Legacy.
Strategic Brand Stewardship for the worldβs premier chassis builders. We manage the digital engine, lead-filtering systems, and passive revenue streams so you can stay at the bender.
REVIEW THE 2027 BUSINESS ENGINE
π You found it.|π 200+ chassis. 0 shortcuts.|π§ Every weld tells a story.|π Randy would approve of your curiosity.|π This is what thoroughness looks like.
## The Opportunity
THE OPPORTUNITY
200+ CHASSIS BUILT. CHAMPIONSHIP WINS ACROSS MULTIPLE SERIES.
INTERNATIONAL CLIENTS IN 6+ COUNTRIES. JIMMY'S RIGS AT KOH 2026 IN FRONT OF 2.5M VIEWERS.
RANDY AND COTTIN RODD BUILT SOMETHING EXTRAORDINARY. NOW LET'S MAKE SURE THE WORLD KNOWS IT.
CURRENT FOLLOWERS
23.2K
POTENTIAL REACH
100K+
Your championship-level work deserves championship-level visibility. The content exists β it just needs to be unified, amplified, and given the audience it has always deserved.
THE GAP
WHERE YOU ARE
WHERE YOU SHOULD BE
KOH 2026 VIEWERS
THE STORY EXISTS. THE AUDIENCE IS WAITING. THE ONLY MISSING PIECE IS THE STRATEGY.
## Championship DNA
CHAMPIONSHIP DNA
From Jim Rodd's transmission shop to international phenomenon. Randy and Cottin built an empire β and it wins at the highest levels.
4.5
GOOGLE REVIEWS
23.2K
INSTAGRAM FOLLOWERS (FEB 2026)
80K+
KOH 2026 LIVE ATTENDEES
2.5M+
ONLINE VIEWERS β THEIR RIGS WERE THERE
200+
CHASSIS BUILT SINCE 2013
10-30%
OF EVERY ULTRA4 EVENT
| Year | Driver | Achievement | Icon |
| --- | --- | --- | --- |
| 2024 | Cade Rodd | East Series Unlimited Champion | :icon-trophy: |
| 2020 | Cade Rodd | Ultra4 Legends National Champion | :icon-trophy: |
| 2017 | Cade Rodd | DirtRiot Southwest Champion | :icon-trophy: |
| 2016 | Rick Waterbury | 4800 Legends Class National Championship | :icon-trophy: |
| 2014 | Loren Healy | King of the Hammers Winner β later returned at 2026 KOH 20th Anniversary | :icon-trophy: |
| 2012 | Nick Nelson | Ultra4 Series Champion (Jimmy's 4x4 build) | :icon-trophy: |
Brian Deegan β’ Vaughn Gittin Jr. β’ Derek West β’ Loren Healy β’ Nick Nelson β’ Andrew McLaughlin β’ Cottin Rodd
INTERNATIONAL CLIENT BASE: Romania β’ Portugal β’ Mexico β’ Italy β’ Germany β’ England
Founded by Jim Rodd as Jimmy's Transmissions. His son Randy opened Jimmy's Outback next door after being inspired by the Easter Jeep Safari in Moab. Cottin Rodd co-owns and ran as an Ultra4 driver herself. Their son Cade races Jimmy's builds to this day.
Championship Victories
Celebrity Drivers
Global Footprint
Your fans are already talking β on forums, at events, in group chats. Let's give them something worth sharing.
## Championship DNA β Legacy
CHAMPIONSHIP DNA
KOH Official Spec Car Builder
King of the Hammers founder Dave Cole chose Jimmy's 4x4 to build the official spec rental fleet for the Every Man Challenge β giving enthusiasts their first taste of ULTRA4 racing in a purpose-built Jimmy's rig. That spec program grew into one of KOH's biggest classes: the 2026 Yokohama Every Man Challenge drew 120+ entries across 155.5 miles of desert and rock β with 66 entries in the 4800 Legends class alone. Jimmy's-built rigs were on the course at the 2026 KOH 20th Anniversary (February 2026), with Loren Healy competing in the Stock class β 12 years after his landmark 2014 KOH win in a Jimmy's build.
Media Recognition
| Media Outlet | Quote |
| --- | --- |
| DrivingLine (2014) | One of the pre-eminent off-road car design companies in the world |
| The Cortez Journal (2013) | Small-town repair shop finds worldwide, off-road racing niche |
| MotorTrend (2020) | King Of The Hammers Innovative Chassis You Can Buy and Build |
What People Are Saying
| Quote | Author | Source |
| --- | --- | --- |
| Less than 3 months into the build, Jimmy's 4x4 is top shelf work and FedEx speed. | Rogelio Hernandez Ortega | Facebook Β· Rock Buggies |
| My car has never failed me by design. I drive hard and I needed a car that stays together. | Verified Customer | Pirate 4x4 Forums |
| For being such a reputable name in the off-road community, Jimmy's 4x4 serves as proof that word of mouth beats marketing. | Industry Review | Motorcycle & Powersports News |
Your fans are already talking β on forums, at events, in group chats. Let's give them something worth sharing.
## Meet Your Team
MEET YOUR TEAM
WE'VE ALREADY MET. NOW LET'S WORK TOGETHER.
MEGAN
DIGITAL MARKETING STRATEGIST β’ CONTENT CREATOR β’ PROBLEM SOLVER
I research deeply, show up prepared, and execute without hand-holding. I spent real time understanding your story, your wins, and your audience β then built this entire presentation to show you exactly what working with me looks like. Fast, thorough, and always centered on your brand.
ALEX
VIDEOGRAPHER β’ CINEMATOGRAPHER β’ DRONE PILOT β’ OFF-ROAD ENTHUSIAST
Alex doesn't just film off-road β he **lives** it. He's logged years on the trails, knows the lingo, understands the builds, and has been on terrain most people only see in magazines. While life with our daughter (now 8) has kept the most extreme adventures on pause, he's more than ready to dust off the recovery gear and follow your builds wherever they go β rock crawls, desert runs, race events, all of it. Behind the camera, he handles all filming, professional lighting on location, and cinematic production. He's completing his commercial drone license, which means you get ground-level precision **and** breathtaking aerial footage β from someone who actually understands the terrain below.
THREE GENERATIONS OF RODD
Jim Rodd started it. Randy and Cottin built it into a world-class operation. And Cade Rodd β Randy's son β races it to championships. **2024 East Series Unlimited Champion. 2020 Ultra4 Legends National Champion. 2017 DirtRiot Southwest Champion.** Every race win is a real-world advertisement for what gets built in Cortez, Colorado. That's a story the world needs to see.
YOU'VE ALREADY MET US
We've crossed paths before. You've seen our work ethic and our passion for the off-road community firsthand. Based in Farmington, NM β just across the Four Corners from Cortez β we're close enough to be on-site fast and invested enough in this region to make it count. This is Megan's professional specialty, and Alex is a genuine off-road enthusiast who's put in real trail time. **He understands their lingo. She understands their needs.** Together, that's a combination that's hard to find.
THE OFF-ROAD FAMILY
This isn't a side interest. It's how we were raised, how we met, and how our daughter is growing up. Off-road is in our blood β and that's exactly why we belong on your team.
WHY THIS WORKS
Megan understands your audience's needs and how to reach them. Alex knows your world β the terrain, the culture, the builds β because he's logged real miles on it. Based in Farmington, NM, we're already in the Four Corners. We know this land, these people, and this culture. Together, we're not just a content team you hire. We're neighbors who are genuinely passionate about off-road, ready to go wherever your story takes us, and excited to help Jimmy's 4x4 get the platform it has always deserved.
HE UNDERSTANDS THEIR LINGO.
SHE UNDERSTANDS THEIR NEEDS.
Megan Kilpatrick β BOUDIEFUL Creative Director. Sony Alpha, studio lighting, and a book-stacked tattoo sleeve that means business.
Megan β camera in hand, ready to document your builds the way they deserve.
The tattoo sleeve tells a story β stacked books, a camera lens, and flowers. Art is in everything she touches, including your brand.
Full setup, full commitment. Megan shows up ready β always.
Teaching her early.
She was born into this.
Already behind the wheel.
Alex in his element β high trail, mountain peak, nowhere else he'd rather be.
Camp life. This is how the weekends go.
Sunset on the trail.
This is how we frame a shot.
After dark on the desert floor.
Mountain stream crossing β Colorado high country.
Mud season. We don't skip it.
Deep in the thick of it.
Finding the lines.
Never a bad day on the trail.
Always ready for the next run.
Ground + sky coverage β every shoot, every event.
Yes, our rig is small. But it's been on trails most trucks can't touch.
We stay humble. The footage speaks for itself.
Click any photo to view full size
## Meet Your Team β Capabilities
WHAT WE BRING TO THE TABLE
Strategy, cinematography, and real off-road experience β all in one team.
OUR CAPABILITIES
| Capability | Description | Icon |
| --- | --- | --- |
| Ground & Aerial Cinematography | Alex captures cinema-grade footage from every angle β ground-level build details, on-location action shots, and breathtaking aerial perspectives with commercial drone licensing in progress. | :icon-video: |
| Deep Off-Road Knowledge | Alex is a genuine off-road enthusiast who has logged real trail time across the Four Corners region. He knows the terrain, understands the builds, speaks the language, and has the instincts to position himself exactly where the shot needs to be. | :icon-mountain: |
| Adventure-Ready, Anywhere You Go | We're genuinely excited to tag along β to races, trail runs, desert events, build reveals. Our rig is rigged and ready. Jimmy's 4x4 is exactly the kind of team that brings us back out there. | :icon-map: |
| Professional Lighting & Production | Alex knows how to light your shop, your builds, and your team to look world-class β whether it's a controlled studio-style shop shoot or golden hour on the trail. | :icon-lightbulb: |
| Strategic Marketing Execution | Megan turns footage into a complete content ecosystem β social campaigns, website optimization, ad creative, email sequences, and analytics-driven strategies that convert viewers into customers. | :icon-target: |
| Turn-Key Content Production | From concept to final edit, we handle everything together. You focus on building championship rigs. We'll capture them, edit them, post them, and amplify them. | :icon-clapperboard: |
WHY THIS WORKS
Megan understands your audience's needs and how to reach them. Alex knows your world β the terrain, the culture, the builds β because he's lived it. Together, we're not just a content team you hire. We're two people who are genuinely passionate about off-road, ready to go wherever your story takes us.
## Proven Results β Videos
PROVEN RESULTS ALREADY
TWO VIDEOS. 36,707 VIEWS. 860 ENGAGEMENTS. IN UNDER 30 DAYS. THIS IS WHAT HAPPENS WHEN WE WORK TOGETHER.
WHAT WE'VE ALREADY ACCOMPLISHED TOGETHER
One video originated from @littlemissink, one from organic growth on our platform β both reached your exact target audience with zero ad spend. This is what intentional content creation looks like. Here are the real numbers:
| Platform | Content Type | Reach | Engagement | URL | Icon |
| --- | --- | --- | --- | --- | --- |
| Instagram Post | From @littlemissink collaboration | 14,637 views | 297 Likes β’ 25 Comments β’ 28 Shares β’ 11 Saves | https://www.instagram.com/reel/DTqeJgHDzaq/ | :icon-video: |
| Instagram Reel | Organic growth from our platform | 22,070 views | 423 Likes β’ 2 Comments β’ 64 Shares β’ 29 Saves β’ 7 Reposts | https://www.instagram.com/p/DTQmtJCEW3I/ | :icon-image: |
36,707 VIEWS. 860 ENGAGEMENTS. $0 AD SPEND.
Full analytics breakdown on the next slide.
## Proven Results β Analytics
BY THE NUMBERS
Two videos. 36,707 total reach. 860 engagements. Zero ad budget.
| Metric | Value | Insight | Icon |
| --- | --- | --- | --- |
| Combined Reach | 36,707 | Eyes on Jimmy's builds from just two pieces of content | :icon-eye: |
| Total Engagement | 860 | Likes, comments, shares, saves, reposts β people are invested | :icon-heart: |
| Engagement Rate | 2.34% | Industry average is 1-3%. This proves quality content wins. | :icon-trending-up: |
| Organic Reach | 97.6% | 99.1% non-followers on @littlemissink post, 97.6% on ours β pure discovery | :icon-target: |
| Cost Per View | $0.00 | Organic reach. Zero ad spend. Just great content and strategy. | :icon-dollar-sign: |
| Watch Time | 2d 3h 53m | Over 51 hours of combined watch time. People aren't just scrolling β they're watching. | :icon-clock: |
PICTURE A FULL 90 DAYS OF THIS
Two videos. 36,707 total reach. 860 engagements. Zero ad budget. This wasn't a formal campaign β it was a preview. Now picture what happens when we bring this same energy, strategy, and consistency to Jimmy's 4x4 every single week. **Consistent content. Growing audience. Your story finally reaching the people it deserves to reach.**
Zero. Dollars. Zero cents. Pure strategy.
## Three Pillars
A REVENUE CENTER, NOT A COST CENTER.
This partnership is designed to be Net-Zero for the shop. We protect your time, grow your bottom line, and secure your intellectual property.
THREE PILLARS OF OPTIMIZATION
NET-ZERO PARTNERSHIP
By recovering shop hours, filtering inquiries, and generating merch revenue, this partnership pays for itself before we even account for the value of the 42MP assets.
| Platform | Status | Issue | Icon |
| --- | --- | --- | --- |
| The Lead Portal | TIME RECOVERY | Your 18-month backlog is a badge of honor, but tire-kickers drain production time. We implement a Pro-Series Build Request Portal β a custom intake system that pre-qualifies every inquiry by real budget and timeline before it ever reaches Cottin's desk. The result: 20+ recovered shop hours a month, and Cottin only speaks with buyers who are ready to build. | :icon-shield: |
| Jimmy's Army Gear | PASSIVE REVENUE | We design, photograph, and fully manage the Official Jimmy's Army Collection β a global e-commerce engine built around the culture your shop already represents. Every sale generates monthly profit without adding a single shipping box to your floor. BOUDIEFUL's 10% performance commission only activates above the baseline β we only earn when you earn more. | :icon-shopping-bag: |
| The Swiss Vault | ASSET SECURITY | Your proprietary designs and build documentation are your life's work. Every 42MP Digital Negative β a high-resolution master file of every chassis, weld, and build detail β is archived in a Swiss-encrypted digital vault, fully insured against hardware failure, fire, or accidental loss. You hold the master keys. We provide the armor. | :icon-lock: |
These three pillars ensure that our presence in your shop drives quantifiable, immediate value to your bottom line.
WHAT JIMMYS4X4.COM COULD LOOK LIKE
Championship stats. Real branding. A site that works as hard as your shop does.
## Jimmy's Army Gear
JIMMY'S ARMY GEAR
The Official 2026 Collection
Passive Revenue. Zero Shop Interruption. Global E-Commerce Engine.
10% PERFORMANCE COMMISSION β BOUDIEFUL ONLY EARNS WHEN YOU EARN MORE
We design, photograph, and manage the full Official 2026 Collection. We handle the E-Commerce platform, fulfillment coordination, and campaign photography using the same 42MP standard. You approve the concepts; we run every logistics detail. Not a single shipping box lands on your shop floor.
Revenue Projection
Conservative projection: $20,000+ in Year 1 passive merch revenue β and BOUDIEFUL's 10% commission only kicks in above the baseline. Your upside is unlimited.
| Mockup Photo | Caption |
| --- | --- |
|  | E-Commerce Storefront Mockup β Official 2026 Collection with full product lineup and pricing |
|  | In-Shop Display β Hoodies, tees, tank tops, hats & tumblers staged in the Jimmy's 4x4 build shop |
|  | Full Collection Rack β Lifestyle display featuring the complete Jimmy's Army Gear lineup |
|  | Signature Hoodie Back β Jimmy's 4x4 Legendary Fabrication graphic, Cortez CO, Est. 1999 |
|  | Lifestyle Shot β Tank top, Jimmy's 4x4 tote bag & branded water bottle in the build shop |
|  | T-Shirt Front & Back β Jimmy's 4x4 Cortez, CO graphic tee with Wilwood brake calipers in background |
## Competitive Landscape
THE COMPETITIVE LANDSCAPE
How Jimmy's 4x4 stacks up digitally against comparable off-road builders β and where the real opportunity lives.
Data gathered March 2026 across public platforms.
Builder
Current State
With Megan & Alex
WHERE THE REAL OPPORTUNITY IS
Jimmy's 4x4 has more championship wins, more celebrity drivers, and more international reach than every shop on this list combined. At the 2026 KOH 20th Anniversary, 80,000 fans watched live and 2.5 million tuned in online β with Jimmy's-built rigs on the course and Loren Healy (who won KOH in 2014 in a Jimmy's build) back competing 12 years later. The product already leads the industry. The opportunity is simply making sure the digital presence reflects that.
| Builder | Instagram | Facebook | YouTube | Website | TikTok |
| --- | --- | --- | --- | --- | --- |
| Jimco Racing | 32K | Active Page | Active Channel | Live & Updated | Present |
| Camburg Engineering | 47K | Active Page | Active Channel | Live & Updated | Present |
| Foutz Motorsports | 18K | Active Page | Limited | Live | None |
| Letzroll Off-Road | 9K | Active Page | Limited | Live | None |
| Jimmy's 4x4 (NOW) | 23.2K | No Business Page | No Channel | Offline | None |
| Jimmy's 4x4 (WITH US) | 100K+ Target | Full Strategy | Active Channel | Rebuilt & Live | Launching |
## Competitive Landscape β Wins
WHERE JIMMY'S ALREADY WINS
The product leads the industry. The opportunity is simply making sure the world can find it.
Competitive Advantages
| Category | Jimmy's 4x4 | Competitors | Icon |
| --- | --- | --- | --- |
| Championship Titles | 6+ confirmed wins across Ultra4, KOH, DirtRiot | 1-2 wins each (most none) | :icon-trophy: |
| Celebrity Drivers | Brian Deegan, Vaughn Gittin Jr., Loren Healy | Typically sponsored amateurs | :icon-star: |
| International Clients | 6+ countries: Romania, Portugal, Germany, Italy, Mexico, England | Primarily domestic | :icon-globe: |
| KOH Official Recognition | Official spec car builder. EMC grew to 120+ entries. Loren Healy back competing 2026. | None | :icon-award: |
| Industry Event Share | 10-30% of every Ultra4 event | Single digits | :icon-percent: |
THE REAL OPPORTUNITY
Jimmy's 4x4 has more championship wins, more celebrity drivers, and more international reach than every shop on this list combined. At the 2026 KOH 20th Anniversary, 80,000 fans watched live and 2.5 million tuned in online β with Jimmy's-built rigs on the course. The product already leads the industry. The opportunity is simply making sure the digital presence reflects that.
Championship wins. No digital presence.
The product already leads the industry. Let's make sure the world can find it.
## Owning Facebook
OWNING FACEBOOK
Your community is already on Facebook β talking about you, tagging you, sharing your builds. This is about showing up for the people who are already rooting for you.
1
PAGE AWAY FROM OWNING YOUR STORY
| Icon | Title | Description |
| --- | --- | --- |
| :icon-tags: | Your Community Is Already There | Event organizers and fans tag you constantly on Facebook. A business page lets you show up, respond, and turn that existing energy into real relationships. |
| :icon-message-circle: | Ready-Made Audience Waiting | Potential customers are already searching for you on Facebook. A professional page means they find you β and the conversation begins. |
| :icon-trending-up: | Algorithm Reach on the Table | A business page unlocks Facebook's algorithm. Every championship win and customer build becomes content that reaches new audiences automatically. |
One page. Professionally set up and synced with Instagram β and your community finally has a home base that matches the brand they already love.
## Why Not DIY?
Your Time Is Too Valuable for This.
You know better than anyone β the best builders don't do everything themselves. They build the best team.
The DIY Reality
The Professional Approach
| Task | Hours Per Month | Real Cost | Icon |
| --- | --- | --- | --- |
| Content creation & editing | 12-15 | Time away from builds | :icon-camera: |
| Posting & engagement | 8-10 | Daily interruptions | :icon-message-circle: |
| Website maintenance | 4-6 | Technical headaches | :icon-code: |
| Strategy & analytics | 6-8 | Learning curve | :icon-trending-up: |
| Customer inquiries | 10-12 | Fragmented attention | :icon-mail: |
TOTAL TIME PER MONTH
40-51 hours
OPPORTUNITY COST
1 chassis build missed
| Benefit | Description | Icon |
| --- | --- | --- |
| Systems That Scale | Automated content calendars, pre-scheduled posts, templated responsesβbuilt once, used forever. | :icon-settings: |
| Brand Consistency | Every post, story, and video follows a cohesive visual strategy that builds recognition. | :icon-layers: |
| Data-Driven Growth | Monthly analytics showing what works, what doesn't, and where to double down. | :icon-bar-chart: |
| Focus on Your Craft | You build championship vehicles. We build championship content. | :icon-target: |
The Bottom Line
You didn't build a championship shop by doing every job yourself β you built it by mastering your craft and surrounding yourself with the right people. The digital side of your business deserves the same approach: **a dedicated professional who moves faster, operates more consistently, and brings a clear strategy** β so both sides of your operation run at championship level.
"You should be at the bender. We'll handle the camera, the content, the strategy, and the inbox. That's the deal."
## The 42MP Standard
THE 42MP STANDARD: WHY IT MATTERS
The engineering is world-class. The 42MP Digital Negatives that document it must be too.
The images you see online right now β the ones from **DrivingLine**, **MotorTrend**, and your **Instagram feed** β are compressed for web delivery. They're not bad photos. They're just not optimized for reuse across multiple platforms.
When a journalist takes a photo for an article, it gets compressed to load fast on their website. When you screenshot an Instagram post, you're grabbing a version already downscaled for mobile viewing. This is what happens when documentation isn't the priority.
THE SOLUTION: 42MP ENGINEERING PROOF AS STRATEGY
Going forward, every build, every race win, every shop moment gets captured **at source** as a 42MP Digital Negative β archived in the Swiss Vault (your encrypted digital archive, fully insured, master keys in your name), sponsor-ready on demand. Not just "better cameras" β but the full workflow that turns Engineering Proof into brand revenue.
| Pillar | Description | Icon |
| --- | --- | --- |
| Lighting Mastery | Natural light shaping, reflector work, and shop lighting setups that make metal, welds, and textures pop without looking over-processed. | :icon-lightbulb: |
| Camera + Lens Selection | Wide-angle lenses for full chassis shots. Macro lenses for weld details. Fast glass for action shots. Each tool has a purpose. | :icon-camera: |
| Composition + Angles | Low angles that make chassis look powerful. Detail shots that show craftsmanship. Action angles that capture speed and grit. | :icon-frame: |
| Consistent Color Grading | Every image follows the same color profile and editing style so your brand becomes visually recognizable across all platforms. | :icon-palette: |
| Raw Footage Workflow | Shoot in RAW format for maximum editing flexibility. Archive high-res originals. Output versions optimized for each platform (web, print, social). | :icon-database: |
| Storytelling Through Imagery | Every photo tells part of your brand story β the craftsmanship, the legacy, the championship DNA. Not just snapshots, but narrative. | :icon-book-open: |
This is how you build a **visually recognizable brand**. When someone scrolls past your Instagram post, they should know it's Jimmy's 4x4 before they even see the logo. The lighting, the angles, the color tone β it all becomes part of your identity.
Ground + Sky β Our Full Coverage Approach
Megan Kilpatrick β BOUDIEFUL Creative Director & Brand Historian, Farmington NM. Behind the lens and behind the strategy. The 42MP standard starts here.
Aerial coverage β race events, trail runs, build reveals, and everything in between.
Your builds are legendary. Your 42MP Engineering Proof must be too.
PROPOSED EXAMPLE
## Proof of Execution
THIS IS HOW I WORK
No agreement needed for me to show up fully prepared. Your story deserved the research β so I did it.
| Deliverable | Status | Description | Icon |
| --- | --- | --- | --- |
| Competitive Analysis | COMPLETE | Researched your entire digital footprint across Google, Facebook, Instagram, Twitter, industry forums, and competitor landscapes. | :icon-bar-chart-3: |
| Content Strategy | COMPLETE | Created 6 ready-to-post Instagram captions with hashtag strategies, engagement hooks, and call-to-actions tailored to your audience. | :icon-file-text: |
| Visual Branding | COMPLETE | Integrated your real logo and shop photos into a cohesive presentation that matches your brand aesthetic. | :icon-palette: |
| 90-Day Roadmap | COMPLETE | Mapped out a phased implementation plan with specific deliverables, timelines, and measurable KPIs. | :icon-calendar: |
| Opportunity Mapping | COMPLETE | Identified every untapped platform, channel, and audience β and mapped out exactly how to turn each one into growth for your brand. | :icon-map: |
| Proof of Execution | YOU'RE VIEWING IT | Built this entire interactive pitch deck as a working example of the quality and speed you can expect from me. | :icon-rocket: |
This is how I work: thoroughly, quickly, and with your brand always at the center.
## Digital Ecosystem
WE BUILD THE ENGINE. YOU HOLD THE KEYS.
We take Jimmy's 4x4 from an Instagram page to an Omnichannel Heritage Brand.
OMNICHANNEL ARCHITECTURE
We build and manage the Master Website, the E-commerce Store, the Lead Portal, and the Sponsor Media Kit Archive.
100% DIRECT REVENUE
The Promise: The domain is in your name, the master passwords belong to you, and 100% of the revenue routes directly to the Jimmy's 4x4 bank account.
ABSOLUTE CONTROL
We manage the system; you own the legacy. You will never be locked out of your own brand ecosystem.
:icon-camera:
:icon-pencil-ruler:
:icon-rocket:
## Strategic Roadmap
THE 12-MONTH EXECUTION PLAN: HONESTLY UNCOMPLICATED.
Quarterly on-site production sessions designed to hit major milestones with zero interference to your welding schedule.
| Phase | Timeline | Deliverables | Icon |
| --- | --- | --- | --- |
| Q1: THE HAMMERS | Jan 2027 | β’ King of the Hammers Prep & 42MP On-Course Coverage
β’ Sponsor Media Kits (Nitto, King Shocks, KC HiLiTES, Warn)
β’ Pro-Series Build Request Portal Launch β every inquiry pre-vetted for budget and timeline before it reaches Cottin's desk
β’ Swiss Vault Setup & Full Asset Migration
β’ Parts manufacturer cross-posts: collaborative Reels with King Shocks, Fox, Nitto β putting Jimmy's 4x4 in front of hundreds of thousands of identical target customers immediately | :icon-flag: |
| Q2: THE REVEALS | Apr 2027 | β’ Spring Chassis Launches & Build Debut Archives
β’ Moab Recap β Ground + Aerial Coverage
β’ Jimmy's Army Gear β First Official Collection Drop
β’ Sponsor Deck Distribution
β’ Driver Spotlight Series launch: where are they now? Loren Healy. Brian Deegan. Vaughn Gittin Jr. Filmed interviews about why they trust Jimmy's β putting your championship legacy directly in front of their combined audiences | :icon-mountain-snow: |
| Q3: THE GRIT | Jul 2027 | β’ Mid-Season Durability & Grit Documentation
β’ Jimmy's Army UGC Campaign β invite your 200+ chassis owners to submit trail footage for a chance to be featured on the main page or win gear. Free content, real community loyalty.
β’ Regional Trail Takeover: Moab or Chokecherry Canyon β a sponsored trail run or community cleanup event grounded in the Four Corners. Your name. Your terrain. Your people.
β’ Merch Second Drop + Revenue Report
β’ Omnichannel Performance Audit | :icon-wrench: |
| Q4: THE LEGACY | Oct 2027 | β’ The Jimmy's 4x4 Heritage Mini-Doc Series β a 3-part short-form series on the history of this shop: Jim Rodd's transmission shop, the Easter Jeep Safari that changed everything, Loren Healy as the first chassis customer and his 2014 KOH win, and what Randy and Cottin have built since. People buy into the heritage of a brand just as much as the engineering.
β’ 2028 KOH Prep & Sponsor Re-Engagement
β’ Year-End Performance Report
β’ 2028 Strategic Partnership Roadmap | :icon-archive: |
2027 STRATEGIC TARGETS
| Metric | Target |
| --- | --- |
| Recovered Shop Time | 20+ hours/month |
| Digital Vault Archives | 100% Swiss-Encrypted |
| Merch Fulfillment | Zero boxes shipped by you |
| Sponsor Media Kit Delivery | Q1 2027 |
| Lead Portal Vetting | 100% pre-qualified |
| Jimmy's Army Gear Launch | Q2 2027 Drop 1 |
## 42MP Engineering Proof
THE 42MP ENGINEERING PROOF
Precision Captured at a 42-Megapixel Standard.
We don't just take photos; we archive the engineering truth that keeps Jimmyβs Army on the podium. From Moab to King of the Hammers, we provide your global sponsors (Nitto, Bilstein, Warn) with the Billboard-Ready 'Digital Negatives' they demand.
πΈ All 42MP digital negatives below are protected Engineering Proof. Photography by Megan Kilpatrick, Farmington NM. Featuring Mariah from Little Miss Ink, Cortez CO.
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| Image | Caption | Social Media Copy |
| --- | --- | --- |
|  | White Bronco Build β Full Chassis Exposed | This is what a world-class build looks like before the body goes on. Full suspension exposed, KC HiLiTES mounted, coilovers dialed, axles set β every single component engineered with purpose. This is the difference between a Jimmy's 4x4 build and everything else. π #Jimmys4x4 #ChassisBuilds #KCHiLiTES #OffRoadFabrication #BroncoRestomod #CortezColorado |
|  | Precision Engineering in Action | Every weld, every bead, every joint β precision matters when you're building vehicles that compete at King of the Hammers level. This isn't assembly line work. This is art meets engineering. β‘οΈ Protected by BlackFly Eyewear. #Jimmys4x4 #BlackFlyEyewear #WeldPorn #OffRoadFabrication #KingOfTheHammers |
|  | Dedication Behind Every Build | This is what dedication looks like. π₯ Meet the fabricators behind 200+ championship-level chassis. They don't clock out when the job gets hard β they clock in harder. BlackFly Eyewear β built for those who work in the heat, the sparks, and the grind. #Jimmys4x4 #BlackFlyEyewear #WomenWhoWeld #Fabrication |
|  | Championship DNA Lives Here | From Loren Healy's 2014 King of the Hammers win to Cade Rodd carrying the legacy today β this shop has produced more podium finishes than most will ever witness. π Featuring KC HiLiTES lighting, precision suspension engineering, and championship-proven chassis design. #Jimmys4x4 #KCHiLiTES #KingOfTheHammers #LorenHealy #CadeRodd |
|  | Suspension Engineered for Punishment | This isn't just parts bolted together. This is engineered travel β designed to handle 60mph whoops, 8-foot rock faces, and everything in between without breaking a sweat. Every bushing, every mount, every shock placement calculated for maximum articulation and durability. π§ #Jimmys4x4 #SuspensionGoals #OffRoadSuspension #RockBuggy |
|  | The Blue Glow of Precision | This is where ideas become steel. Where sketches become suspension. Where dreams become podium finishes. Shop life isn't glamorous β it's hot, loud, and demanding. But when you're building machines that compete at the highest level, every weld matters. Miller welders powering precision. π₯ #Jimmys4x4 #WeldLife #ShopVibes #MillerWelders |
|  | Mariah (Little Miss Ink, Cortez CO) β BMX + Bronco. Photo: Megan Kilpatrick, Farmington NM | Two wheels. Four wheels. Same shop. Same DNA. Mariah from Little Miss Ink in Cortez standing in front of a Jimmy's 4x4 Bronco build β BMX #32 plate, KC HiLiTES glowing red in the background, dark shop, pure atmosphere. This is the crossover culture that lives inside these walls. πΈ Photography: Megan Kilpatrick \| @boudieful #Jimmys4x4 #LittleMissInk #CortezColorado #KCHiLiTES #BMX #OffRoadCulture #ChampionshipBuilds |
|  | Where the Sparks Meet the Story | This is the moment right before a championship machine takes its first breath of life. Every spark is a decision. Every weld is a commitment. This is what it looks like when craftsmanship and passion collide inside the walls of Jimmy's 4x4. π₯ #Jimmys4x4 #WeldPorn #WomenWhoWeld #OffRoadFabrication #BlackFlyEyewear #ChampionshipBuilds |
|  | The Brand Behind the Brand | Every legendary brand has a face. Jimmy's 4x4 has champions, craftsmen, and now β a brand historian from Farmington dedicated to making sure the world finally sees what Cortez, Colorado has been building since 1999. The story starts here. π #Jimmys4x4 #OffRoadCulture #CortezColorado #FourCorners #BrandStory #BuiltNotBought #OffRoadLifestyle |
|  | The Builder Behind the Build | KC lights glowing red. A championship Bronco body behind her. Tattoos that tell a story as detailed as the builds themselves. This is what it looks like when the person documenting your legacy is just as dedicated to the craft as the people building it. πΈ Farmington, NM meets Cortez, CO. #Jimmys4x4 #BehindTheScenes #BrandPhotography #KCHiLiTES #OffRoadCulture #FourCorners #ChampionshipBuilds |
|  | Sparks Fly β Bronco in the Dark | This is what 11 PM in the shop looks like when a deadline is a championship. That's not a studio setup β that's real sparks, a real build, and someone who actually knows what she's doing. This is Jimmy's 4x4 content at the standard it deserves. π₯ #Jimmys4x4 #ShopLife #WeldLife #WomenWhoWeld #OffRoadFabrication #CortezColorado #BroncoBuilds |
|  | Grinder. Dark Shop. Full Cascade. | Two championship builds behind her. A grinder sending sparks across the floor. The 'We Torn Liver' banner glowing in the background. This isn't content β this is documentation of a culture. Every frame tells you exactly who Jimmy's 4x4 is and why no one else builds like this. β‘οΈ #Jimmys4x4 #OffRoadFabrication #ShopLife #ChampionshipBuilds #KingOfTheHammers #CortezColorado |
|  | The Helmet Portrait β Bokeh Sparks | Matco Tools helmet. Checkered tape. Red skull graphics. A Bronco grille glowing behind her. And sparks falling like stars in every direction. This is one frame. One moment. And it tells the entire story of what Jimmy's 4x4 is β raw, precise, and built different. πΈ 42MP Engineering Proof. #Jimmys4x4 #MatcoTools #WeldLife #WomenWhoWeld #OffRoadCulture #BroncoBuilds #CortezColorado |
|  | The Wheel Wall β Vision Wheels & KMC | 12 wheels. Corrugated steel. One woman who documents all of it. Vision Wheels, KMC beadlocks, red, bronze, polished chrome β this is the parts wall inside Jimmy's 4x4 and it's as much a piece of art as the builds themselves. The shop tells the story even when the machines aren't in it. π #Jimmys4x4 #VisionWheels #KMCWheels #BeadlockWheels #OffRoadLife #CortezColorado #ShopLife #WheelWall |
|  | The Smile That Says Everything | Bronze KMC on the left. Gold beadlock on the right. And that smile says she knows exactly where she is and exactly what she's doing. This is the brand historian in her element β surrounded by the parts that make championship machines possible. You can't fake this energy. π #Jimmys4x4 #KMCWheels #VisionWheels #OffRoadCulture #ShopLife #BlackFlyEyewear #CortezColorado #ChampionshipBuilds |
|  | Blue Light. Yellow Torch. White Bronco. | Framed through a wheel. Blue light painting an arc around her. A yellow torch in welding gloves. The white Bronco chassis right behind her β KC lights glowing on the cage. This is one of the most technically precise frames we've ever shot inside a build shop. Not staged. Not a studio. Just a championship machine, a torch, and someone who knows how to tell the story. πΈ 42MP Engineering Proof. #Jimmys4x4 #BroncoBuilds #KCHiLiTES #WeldLife #LightPainting #OffRoadFabrication #CortezColorado #ChampionshipBuilds |
|  | Mariah (Little Miss Ink, Cortez CO) β Miller Millermatic 252. Photo: Megan Kilpatrick, Farmington NM | Two of the Four Corners' most talented women in one build shop. Mariah from Little Miss Ink in Cortez β painted welding helmet, leather gloves, khaki gear, blue arc blazing on a Miller Millermatic 252. Two championship builds behind her. Megan Kilpatrick of Farmington behind the camera. This is what the Four Corners region is made of. π₯ Photography by Megan Kilpatrick \| @boudieful #Jimmys4x4 #LittleMissInk #MillerWelders #WomenWhoWeld #FourCorners #WeldLife #OffRoadFabrication #ChampionshipBuilds |
## BMX Crossover
AWARD-WINNING DNA
TWO WHEELS. FOUR WHEELS. SAME ATTITUDE.
Extreme sports is a lifestyle, not just a category. Featuring Mariah from Little Miss Ink in Cortez, CO β with her award-winning Redman BMX build, Tangent components, and iconic #32 plate β these promo shots capture the crossover culture that lives inside Jimmy's 4x4. Two wheels. Four wheels. Same DNA. Photography by Megan Kilpatrick, Farmington NM.
## Elite Partnerships
ELITE PARTNERSHIPS
COLLABORATING WITH THE BEST IN THE BUSINESS
Jimmy's 4x4 doesn't just build rigs; they build industry-defining relationships. By aligning with top-tier brands across off-road, extreme sports, and lifestyle sectors, they ensure every build is equipped with championship-winning components and unmatched cultural cachet.
| Brand Name | Category | Description | Icon |
| --- | --- | --- | --- |
| Black Flys Eyewear | Lifestyle & Vision | Crossover culture alignment. Jimmy's brings the badass off-road aesthetic to this iconic West Coast eyewear brand. | :icon-glasses: |
| Redman BMX & Tangent | Extreme Sports Synergy | Award-winning two-wheel performance that perfectly matches Jimmy's four-wheel championship mentality. | :icon-bike: |
| Nitto Tire | Traction & Rubber | A staple in Ultra4 and King of the Hammers. Supplying the grip needed to put Jimmy's massive horsepower to the dirt. | :icon-circle-dashed: |
| KMC Wheels | Unbreakable Strength | Forged for the rocks. KMC's beadlocks are frequently trusted to keep Jimmy's chassis rolling through the harshest terrain. | :icon-disc: |
| King Shocks / Fox Racing | Suspension Tech | Elite dampening and bypass technology. Crucial for surviving the brutal whoops and rock gardens of KOH. | :icon-move-vertical: |
| KC HiLiTES | Advanced Lighting | Lighting the way to the podium. Turning night into day during grueling endurance races and desert runs. | :icon-lightbulb: |
| Spidertrax Off-Road | Axles & Drivetrain | The gold standard for custom fabricated axle housings, designed to withstand the torque of a Jimmy's 4x4 rig. | :icon-settings: |
| Rugged Radios | Communications | Keeping drivers, co-drivers, and the pit crew connected in the most remote and chaotic race environments. | :icon-radio: |
## Content Library β Instagram
PROPOSED CONTENT STRATEGY
READY-TO-POST CONTENT LIBRARY
EXAMPLE CAPTIONS WE'LL CREATE MONTHLY FEATURING YOUR BRAND PARTNERS
πΈ Using photos from our December 2024 shop visit to demonstrate the content strategy
INSTAGRAM POSTS
| Image | Caption | Hashtags |
| --- | --- | --- |
|  | When the BMX world rolls into the build shop. π
Mariah from **Little Miss Ink** in Cortez β award-winning Redman BMX build, Tangent components, #32 plate β standing in front of a Jimmy's 4x4 build. Two championships. Same shop. Same culture.
πΈ Photography: Megan Kilpatrick \| Farmington, NM | #Jimmys4x4 #LittleMissInk #RedmanBMX #Tangent #CortezColorado #BMXRacing #OffRoadCulture #FourCorners #WomenInSports #ChampionshipBuilds #CrossoverCulture #ShopLife |
|  | This is what dedication looks like. π₯
Meet the fabricators behind 200+ championship-level chassis. They don't clock out when the job gets hard β they clock in harder.
π **BlackFly Eyewear** β Built for those who work in the heat, the sparks, and the grind.
π Want a rig built by hands that have crafted winners? DM us. | #Jimmys4x4 #BlackFlyEyewear #WomenWhoWeld #Fabrication #OffRoad #WorkHard #ShopLife #CustomFabrication #FemaleWelder #BuildYourDream #RockBuggy #4x4Build #ColoradoBuilt |
|  | Championship DNA runs through every chassis we build. π
From Loren Healy's 2014 King of the Hammers win to Cade Rodd's championship titles β this shop has produced more winners than most will ever witness.
β¨ The wall behind her: **KMC Wheels** and **Vision Wheels** β beadlocks that have survived some of the harshest terrain on the planet. | #Jimmys4x4 #KMCWheels #VisionWheels #KingOfTheHammers #LorenHealy #CadeRodd #Ultra4Racing #RockCrawler #OffRoadLegends #CustomChassis #ChampionshipBuilt #BuiltToWin |
|  | Suspension porn. π₯
This isn't just parts bolted together. This is **engineered travel** β designed to handle 60mph whoops, 8-foot rock faces, and everything in between without breaking a sweat. | #Jimmys4x4 #SuspensionGoals #OffRoadSuspension #RockBuggy #KingShocks #LongTravel #FabricationPorn #4x4Suspension #CustomBuilt #EngineeringExcellence #BuiltNotBought #OffRoadEngineering |
|  | Two wheels. Four wheels. Same DNA. π€
Mariah from **Little Miss Ink** in Cortez with her award-winning Redman BMX build β right in front of one of ours. Shop life, extreme sports culture, and championship energy all in one frame.
πΈ Photography: Megan Kilpatrick \| Farmington, NM | #Jimmys4x4 #LittleMissInk #RedmanBMX #CortezColorado #BMX #FourCorners #OffRoadCulture #ChampionshipBuilds #KCHiLiTES #ShopLife #ExtremesSports #CrossoverCulture |
|  | Two builders. One vision. Championship-level precision. π₯
This is where ideas become steel. Where sketches become suspension. Where dreams become podium finishes.
π Jimmy's 4x4 \| Cortez, CO
π§ 200+ chassis built since 2013
π Championship-proven engineering | #Jimmys4x4 #FabShop #TeamWork #OffRoadFabrication #CustomChassis #BehindTheWeld #BuildCrew #CortezColorado #RockCrawlerBuilds #ChampionshipBuilds #OffRoadLife #CustomBuilds |
|  | POV: You're staring down the barrel of a custom-built monster. π
When you line up at the starting line, you don't want to wonder if your chassis can handle the abuse. You want to **know** it can.
π Drop a comment: What engine are you dropping into this chassis? | #Jimmys4x4 #CustomBuilds #RockBouncer #KOH2026 #OffRoadRacing #Fabrication #BuiltToWin #OffRoadLife #LSswap #EngineBuild #ChassisFabrication |
|  | Deep in the thick of it. This is what we build for. π²π¦
A rig isn't finished until it's covered in mud, pinstriped by branches, and sitting at the top of a trail most people said was impassable.
Get out there this weekend. π | #Jimmys4x4 #TrailRun #MudSeason #RockCrawling #OffRoadAdventures #ColoradoTrails #GetOutside #Wheelin #4x4Life #OffRoadCommunity |
## Content Library β Facebook & Blog
FACEBOOK POSTS
BLOG ARTICLE IDEAS
PROPOSED CONTENT STRATEGY
| Post Title | Post Copy |
| --- | --- |
| Customer Spotlight Series | π **CUSTOMER SPOTLIGHT: Meet the Machines We've Built**
Every chassis that leaves our shop carries a story. From weekend warriors tackling Moab to professional racers competing at King of the Hammers, we've built rigs for every level of off-road obsession.
This week, we're featuring builds from the last 12 months. Swipe through to see:
β
Custom suspension setups
β
Precision tube work
β
Championship-proven engineering
Want to see YOUR rig featured here? We're booking 2026 builds now. Comment CONSULTATION below or call us at (970) 565-8726.
π Jimmy's 4x4 \| 1780 Sagebrush Circle, Cortez, CO 81321 |
| Brand Partnership Feature: BlackFly Eyewear | π **PARTNER SPOTLIGHT: BlackFly Eyewear**
You know what we respect? Brands that are built for the people who actually USE them.
BlackFly Eyewear isn't fashion-first eyewear pretending to be tough. They're tough-first eyewear that happens to look incredible. Our fabrication team wears them daily in the shop because they:
β
Block UV and protect from welding flash
β
Stay put during long shop days
β
Actually survive being tossed on a workbench
β
Look damn good on and off the trail |
| Cade Rodd Racing Update | π **THE LEGACY CONTINUES: Cade Rodd Racing**
Jimmy's 4x4 doesn't just build championship rigs β they race them. Cade Rodd represents the shop in competition, proving that every chassis leaving Cortez, Colorado is built to win.
π Championship record on Jimmy's 4x4 builds:
- Loren Healy: King of the Hammers 2014 β and BACK competing at KOH 2026
- Nick Nelson: Ultra4 Series Champion 2012
- Cade Rodd: 2024 East Series Unlimited Champion
- Cade Rodd: 2020 Ultra4 Legends National Champion |
| Shop Tour Announcement | π₯ **WANT TO SEE WHERE THE MAGIC HAPPENS?**
We're opening up the shop for private tours in 2026.
See:
β
Active builds in progress
β
Our fabrication process from start to finish
β
The equipment and technology we use
β
Meet the team behind 200+ championship-level chassis
Tours are by appointment only and limited to serious builders, racing teams, and off-road enthusiasts.
π
Book your tour: Call (970) 565-8726 or DM us |
| Interactive Q&A: Build Advice | π§ **FRIDAY BUILD Q&A!**
You've got questions about suspension geometry, tube selection, or lighting setups? We've got 200+ chassis worth of answers.
Drop your toughest build questions in the comments below. Randy and the fabrication team will be answering them live all afternoon.
π What's holding up your current build? |
| This or That: Trail vs. Track | ποΈ **THIS OR THAT: What's your ultimate terrain?**
A: High-speed desert whoops at 80mph
B: Technical rock crawling at 2mph
At Jimmy's 4x4, we build chassis that can conquer both. But we want to know what YOU prefer.
Vote A or B in the comments! π |
| Blog Title | Article Description | SEO Keywords |
| --- | --- | --- |
| From Cortez to King of the Hammers: The Jimmy's 4x4 Story | A deep-dive into Jimmy's 4x4's journey from a small Colorado shop to building championship-level chassis for legends like Loren Healy and Nick Nelson, and how Cade Rodd continues that winning tradition today. | Jimmy's 4x4, King of the Hammers, Loren Healy, Cade Rodd, Ultra4 racing, Cortez Colorado off-road |
| The Anatomy of a Championship Chassis: What Makes Jimmy's Builds Different | A technical breakdown of what separates a Jimmy's 4x4 chassis from the competition. Cover tube selection, suspension geometry, weight distribution, weld quality, and the engineering decisions that lead to podium finishes. | custom chassis fabrication, off-road suspension design, rock crawler engineering, tube chassis design, King of the Hammers chassis |
| Why Off-Road Racers Choose BlackFly Eyewear | A brand partnership feature exploring why serious off-road builders, racers, and enthusiasts trust BlackFly Eyewear. Cover UV protection, durability, and testimonials from the Jimmy's 4x4 team. | BlackFly Eyewear, off-road sunglasses, UV protection for welders, durable outdoor eyewear |
| Choosing the Right Lighting for Your Off-Road Build: A Guide to KC HiLiTES | A comprehensive guide to selecting off-road lighting systems. Feature KC HiLiTES products, explain lumens, beam patterns, mounting strategies, and electrical considerations. | KC HiLiTES, off-road lighting guide, rock crawler lights, LED light bars, off-road lighting installation |
| Women in Off-Road Fabrication: Breaking Stereotypes One Weld at a Time | Feature the female fabricators at Jimmy's 4x4 and across the off-road industry. Cover their journey, skills mastered, and their role in building championship-level rigs. | women in welding, female fabricators, women in off-road racing, trades careers for women |
| The Complete Guide to Planning Your Custom Rock Crawler Build | A start-to-finish guide for customers considering a custom build. Cover budget planning, timeline expectations, choosing the right base vehicle, and how to work with a custom fabricator. | custom rock crawler build cost, how to plan off-road build, rock buggy fabrication guide, custom 4x4 build process |
| Maintenance After the Trail: What to Check After a Hard Run | A valuable resource for off-roaders covering post-ride inspections. We'll detail how the Jimmy's 4x4 team inspects Heim joints, checks for frame cracks, services shocks, and preps for the next event. | off-road vehicle maintenance, rock crawler prep, checking suspension joints, 4x4 maintenance checklist |
| LS vs. Big Block: Choosing the Right Heart for Your Buggy | An interactive, highly-debated topic that drives engagement. We'll break down the pros, cons, weight differences, and power curves of different engine setups in a Jimmy's chassis. | LS swap rock crawler, big block off-road engine, best engine for custom buggy, Jimmy's 4x4 engine options |
## Year One Vision
BEYOND THE 90 DAYS
A full-year vision for what we can build together β and where Year Two takes it.
| Quarter | Focus | Projects | Icon |
| --- | --- | --- | --- |
| Q1: FOUNDATION | Build the Infrastructure | β’ Website rebuild: mobile-first, SEO-optimized, e-commerce ready, and built to rank for every search term that should be leading serious builders directly to you
β’ Pro-Series Build Request Portal: every inquiry pre-vetted for budget and timeline before it ever reaches Cottin's desk. Your 18-month backlog is a badge of honor β this system protects it by filtering out the tire-kickers and sending you only the clients worth your time.
β’ Facebook Business Page + full ad account setup, synced with Instagram so your community finally has a home base
β’ YouTube channel creation + 8 premiere videos from existing footage
β’ TikTok launch with a content strategy built around fabrication, racing culture, and the Four Corners
β’ 2-day professional brand photography and video shoot (shop, builds, team)
β’ Aerial drone footage of completed builds in action
β’ Content automation workflows so nothing falls through the cracks | :icon-hammer: |
| Q2: AMPLIFICATION | Scale What Works | β’ Paid social campaigns (Meta + Google Ads)
β’ Parts manufacturer cross-pollination: collaborative posts and Reels with the brands that go on your chassis β King Shocks, Fox, Nitto, Warn, KMC Wheels. A joint Reel with a major suspension brand puts Jimmy's 4x4 in front of hundreds of thousands of identical target customers with zero extra effort from you.
β’ Driver Spotlight Series: Loren Healy returned to KOH 12 years after his landmark 2014 win in one of your builds. That story deserves to be told β on film, from him. Brian Deegan. Vaughn Gittin Jr. Derek West. Short interviews about why they trust Jimmy's, distributed to their combined audiences.
β’ Letzroll Off-Road (Mesa, AZ) partner content β authorized dealer racing Jimmy's builds at Baja 1000, Mint 400, NORRA 1000
β’ Customer testimonial video series (filmed on-location)
β’ KOH 2026 recap content β 80,000 live fans, 2.5 million viewers online, your rigs on course, Loren Healy back competing. That moment needs to be permanently documented and distributed.
β’ Monthly analytics + optimization reports | :icon-trending-up: |
| Q3: EXPANSION | New Revenue Streams | β’ E-commerce store for parts, merch, and eventual signature products
β’ Jimmy's Army UGC Campaign: rally your 200+ chassis owners worldwide β ask them to submit weekend trail footage and build photos for a chance to be featured or win gear. It builds fierce community loyalty and generates a stream of authentic content at no production cost.
β’ Regional Trail Takeover: a sponsored trail run or community cleanup event in Moab or Chokecherry Canyon. Your name. Your terrain. Your people. The kind of grassroots event that generates social content, local press, and word-of-mouth that money can't buy.
β’ "How It's Made" Shop Series: close-up 4K footage of TIG welding, tube bending, and chassis assembly with natural shop audio. This content performs at the top of the algorithm on Reels and TikTok and builds immediate engineering authority with your audience.
β’ Affiliate partnerships with parts suppliers
β’ Virtual shop tours + build walkthroughs
β’ Sponsored content deals | :icon-store: |
| Q4: LEADERSHIP | Industry Recognition | β’ The Jimmy's 4x4 Heritage Mini-Doc Series: a 3-part short-form series on the history of this shop β Jim Rodd starting Jimmy's Transmissions, Randy's trip to the Easter Jeep Safari in Moab that changed everything, Loren Healy as the very first chassis customer and his 2014 KOH win, and what Randy and Cottin have built in the decades since. People are loyal to the brands they know the story of. Let's make sure the world knows yours.
β’ Cinematic aerial showcase reel of completed builds in action β desert, rock, trail
β’ Industry awards submissions
β’ Strategic brand partnership expansion: Rough Country, Fox, additional King Shocks integrations
β’ Year-end recap campaign + Year Two roadmap planning | :icon-trophy: |
YEAR TWO POTENTIAL β
Academy. Merch. Web series. Signature product line. It continues on the next slide.
## Year One Vision β Year Two
YEAR TWO POTENTIAL PROJECTS
Once the foundation is built, the ceiling disappears.
| Project | Description |
| --- | --- |
| Jimmy's 4x4 Academy | Online courses teaching welding, chassis design, and off-road fundamentals β taught by the people who have built more Ultra4 winners than anyone. Paid membership community for aspiring builders worldwide. Your 25+ years of institutional knowledge becomes a scalable revenue stream. |
| The Heritage Series β Expanded | A full-length documentary on the Jimmy's 4x4 story β from Jim Rodd's transmission shop to the Easter Jeep Safari that sparked it all, to Loren Healy's 2014 King of the Hammers win, to Cade carrying the legacy forward on the race track today. Cinema production. Submitted to film festivals. Licensed to off-road media networks. |
| "Build Wars" Reality Web Series | Customers compete to design their dream rig β you build it. Sponsored by the parts brands that go on your chassis. Each episode is a story about the builder, the rig, and what it's built to survive. The kind of content that gets picked up by outside media and turns a loyal following into a global audience. |
| Jimmy's Army β Full Merch Ecosystem | The Official Collection expands into a full branded gear line β apparel, accessories, limited drops, and collaboration pieces with your brand partners. Sold globally. Designed around the culture your shop already represents. Not merchandise β a movement. |
| Signature Product Line | Jimmy's-branded suspension kits, armor packages, and turn-key chassis kits sold nationwide β carrying the same championship DNA as every rig that's left this shop, available to builders who want to run your engineering under their own rig. |
| Action Sports Crossover Partnerships | The crossover between extreme sports and off-road culture is real and underutilized. Collaborations with BMX, Motocross, and Supercross athletes for rig walkthroughs and build reveals bridge two massive audiences. The people who follow Redman BMX and Brian Deegan are the same people who want a Jimmy's 4x4 chassis β they just don't know it yet. |
THE FOUNDATION IS BUILT IN YEAR ONE. YEAR TWO IS WHERE JIMMY'S 4X4 GOES FROM BEST-KEPT SECRET TO INDUSTRY BENCHMARK. THE ONLY QUESTION IS HOW BIG YOU WANT TO TAKE IT.
## Partnership Investment
THE 2027 RETAINER & PERFORMANCE ALIGNMENT.
A true executive-level partnership designed to grow with you.
| Package | Price | Type | Includes | Best For | Icon |
| --- | --- | --- | --- | --- | --- |
| FRACTIONAL COO OF BRAND & REVENUE | $5,000/mo | The Partnership | β’ All 42MP Engineering Proof Production
β’ Lead-Portal Management
β’ Sponsor Coordination
β’ Swiss Vault Asset Security | Jimmy's 4x4. | :icon-shield: |
THE KICKER: SKIN IN THE GAME
| Metric | Value |
| --- | --- |
| BOUDIEFUL Performance Commission | 10% on Jimmy's Army gear sales over baseline |
We only make our bonus when we make YOU extra money. BOUDIEFUL takes a 10% performance commission on Jimmy's Army gear sales over baseline β skin in the game, guaranteed alignment.
ALIGNMENT OF INTERESTS
We aren't just an expense; we're an engine. By tying our upside to your e-commerce growth, we ensure every piece of content, every digital negative, and every strategy directly drives revenue back into your shop.
THE PARTNERSHIP
per month Β· 30-day trial Β· no lock-in
WHAT'S INCLUDED
THE ONLY OPTION β
BUILT FOR
## ROI Calculator
The Business Case: Your ROI
Every follower is a potential client, referral, or sponsor. Adjust the inputs below to see what consistent content and a qualified Lead Portal actually generates in shop revenue.
Current Followers
Avg Chassis Build Value
Portal Lead Conversion Rate
12-Month Projection
New Followers β New Eyes on Your Builds
Pre-Qualified Leads β Reach Cottin's Desk
New Builds β Signed & Scheduled
Additional Shop Revenue (incl. Merch)
Partnership Investment ($5K/mo Γ 12)
Net Return
ROI
**Conservative assumptions:** 30% follower growth from consistent content. Lead Portal pre-qualifies by budget and timeline β only serious buyers reach Cottin's desk. 15% close rate on qualified leads. Plus $20K+ in passive Jimmy's Army merch revenue (BOUDIEFUL's 10% commission only kicks in above baseline β we only earn when you earn more). Annual partnership: $5,000/month Γ 12 = $60,000.
Less than one chassis build pays for an entire year of partnership. Everything else β the merch revenue, the recovered shop hours, the sponsored content, the documented legacy β is pure upside.
## The Moment Is Now
THE MOMENT IS NOW
King of the Hammers 20th Anniversary just happened β February 2026. Jimmy's-built rigs were on that course. The world was watching. Imagine if they could find you online while that energy was live.
| Cost Item | Description | Icon |
| --- | --- | --- |
| KOH 20th Anniversary β February 2026 | 80,000 live attendees. 2.5 million online viewers. 120+ entries in the Every Man Challenge. Loren Healy β who won KOH in a Jimmy's build in 2014 β was back on course in 2026. Jimmy's-built rigs were there. Was that moment visible to the world online? | :icon-flag: |
| New Customers Finding You | Unified content across platforms means the right people β serious builders with real budgets β discover you organically | :icon-user-check: |
| Championships Documented | Every win, every podium, every milestone captured and archived β turning history into ongoing marketing fuel | :icon-camera: |
| A Brand Story That Builds Loyalty | Consistent, intentional content turns casual followers into community members who champion your brand for you | :icon-calendar-check: |
| Media Relationships That Open Doors | A strong digital presence invites journalists, sponsors, and influencers to reach out β not the other way around | :icon-newspaper: |
80,000 fans at KOH. 2.5 million watching online. Jimmy's builds on that course. That moment passed quietly. The next one doesn't have to.
You've spent over a decade building a reputation that most shops only dream about. The story is already written β I just want to make sure the world finally gets to read it.
π You feel the urgency too. Good.
π‘ Okay okay β let's just make the call.
π We're ready when you are.
## Sources & References
SOURCES & REFERENCES
Every fact, stat, and achievement in this presentation was researched and verified from primary sources. Nothing was assumed or invented.
| Source | What It Confirmed | URL | Year |
| --- | --- | --- | --- |
| DrivingLine (archived) | Origin story, Jim Rodd founding Jimmy's Transmissions, Randy's Easter Jeep Safari inspiration, Loren Healy as first customer & 2014 KOH win, "pre-eminent off-road car design company" quote, Cade Rodd as Randy's son. Note: original article URLs have been archived/redirected as of Feb 2026. | https://www.drivingline.com/articles/jimmys-4x4-the-small-town-shop-that-builds-champions/ | 2014 |
| DrivingLine (archived) | Cade Rodd 2017 DirtRiot Southwest Championship, Rick Waterbury 4800 Legends National Championship, Vaughn Gittin Jr. racing a Jimmy's 4x4 Bronco-inspired build. Note: original article URLs have been archived/redirected as of Feb 2026. | https://www.drivingline.com/articles/king-of-the-hammers-2017-every-man-challenge-race-recap/ | 2016β2017 |
| The Cortez Journal | "Small-town repair shop finds worldwide, off-road racing niche" β 9 employees, 200+ chassis as of July 2013, international clients in 6 countries, 10β30% of every Ultra4 event stat, Brian Deegan connection | https://www.cortezjournal.com/article/20130726/NEWS/307269989 | 2013 |
| AIRAID | Cottin Rodd as co-owner and former Ultra4 driver, KOH Every Man Challenge spec car fleet built by Jimmy's 4x4, Dave Cole chose Jimmy's, Letzroll Off-Road as authorized dealer, Jason (head designer) and Tyler (fab lead) | https://www.airaid.com/blog/jimmys-4x4-ultra4-spec-car | 2017 |
| MotorTrend | "King Of The Hammers Innovative Chassis You Can Buy and Build" β Jimmy's 4x4 chassis design recognition | https://www.motortrend.com/features/king-of-the-hammers-innovative-chassis/ | 2020 |
| Baileigh Industrial | Cottin Rodd co-owner confirmation, shop equipment and fabrication workflow, Randy and Cottin running the operation together | https://www.baileigh.com/blog/jimmys-4x4 | 2018 |
| Pirate 4x4 Forums | Community testimonials, customer build threads, Nick Nelson 2012 Ultra4 Series Championship on a Jimmy's build | https://www.pirate4x4.com/forum/ | 2012β2024 |
| Motorcycle & Powersports News | "Word of mouth beats marketing" industry review quote | https://www.motorcyclepowersportsnews.com | 2022 |
| Jimmy's 4x4 Instagram | 23.2K followers confirmed February 2026, build content, race results, shop culture posts | https://www.instagram.com/jimmys4x4/ | 2026 |
| Jimmy's 4x4 Facebook | Facebook page engagement data, community interaction, event coverage posts | https://www.facebook.com/jimmys4x4/ | 2026 |
| Jimmy's 4x4 Website | Official shop information, location (1780 Sagebrush Circle, Cortez CO 81321), contact number, product/service listings | https://www.jimmys4x4.com | 2026 |
| Google Business Profile | 4.5-star Google rating, 23.2K+ Instagram follower count confirmed via Google search panel | https://www.google.com/search?q=Jimmy%27s+4x4+Cortez+Colorado | 2026 |
| King of the Hammers 2026 (Official) | KOH 20th Anniversary, February 2026, Johnson Valley CA. 80,000 live attendees. 2.5M online viewers. 120+ entries in the Yokohama Every Man Challenge (155.5 miles, desert + rock). 66 entries in 4800 Legends class. Loren Healy competed in Stock class β 12 years after his 2014 KOH win in a Jimmy's build. Jimmy's-built rigs confirmed on course. | https://kingofthehammers.com/updates/2026-results/ | 2026 |
| KOH 2026 β Yokohama Every Man Challenge Results | Official race recap confirming 120+ vehicle field, 155.5-mile course, Loren Healy in Stock class, 66 entries in 4800 Legends class. Three-time KOH champion Randy Slawson also competed. | https://kingofthehammers.com/2026/02/09/dylan-summers-makes-history-at-the-yokohama-every-man-challenge/ | 2026 |
| Visual Audit & Photographic Evidence | In-shop verification of elite partnerships and crossover culture elements: Black Flys Eyewear integrations, Redman BMX & Tangent componentry on award-winning shop builds, massive inventory of KMC Wheels & Nitto Tires, alongside King Shocks and KC HiLiTES presence. Cross-referenced via brand official rosters. | | 2026 |
Verified via on-site photographic audit
Research conducted February 2026 by Megan Kilpatrick. DrivingLine article URLs are archived/redirected but articles were confirmed to exist. Partner collaborations (Black Flys, Redman BMX, etc.) verified via on-site photographic audit. KOH 2026 results and attendance figures sourced directly from kingofthehammers.com official results pages. All other sources active and verified.
## Straight Answers
STRAIGHT ANSWERS
Every question you're already thinking. Answered directly β no fluff.
| Question | Answer | Icon |
| --- | --- | --- |
| Who owns the content you create? | You do. Every photo, video, caption, and piece of copy belongs to Jimmy's 4x4 from the moment it's delivered. If we ever part ways, you keep everything β accounts, files, strategy documents, all of it. Nothing is held hostage. | :icon-lock-open: |
| How much of Randy and Cottin's time does this require? | Minimal. Our goal is to work around your schedule, not disrupt it. We'll need roughly 1-2 hours a month for a quick check-in and approvals. Beyond that, we handle everything β you stay in the shop building the rigs the world is about to discover. | :icon-clock: |
| What if we don't like the direction things are going? | Say so β immediately, and we adjust. Every deliverable goes through your approval before it's posted. You have final say on everything that carries the Jimmy's 4x4 name. This is your brand. We're just the ones executing it. | :icon-sliders-horizontal: |
| What if we want to stop after a month or two? | Then we stop. No 12-month contracts. No exit fees. No hard feelings. Every package starts with a 30-day trial specifically because we believe the work should speak for itself β and if it doesn't, you shouldn't be locked in. | :icon-door-open: |
| We've had bad experiences with marketing people before. Why is this different? | Because we showed up to the shop before there was any agreement. We built this entire presentation β research, strategy, real data β on our own time to prove what working with us actually looks like. Most agencies send a deck of buzzwords. We sent proof. | :icon-shield-check: |
| Can you actually handle off-road content? Do you know this world? | We drive a Tacoma to the trails and to the races. Alex is a genuine off-road enthusiast who has put in real trail time across the Four Corners. We understand the difference between a 4-link and a 3-link, why a Jimmy's chassis wins, and what makes an off-road build worth documenting. This isn't a cold pitch β we're already part of the world you live in. | :icon-mountain: |
| What happens if the website goes down or something breaks? | We fix it β same day. Every maintenance package includes ongoing support. You won't be filing a ticket with a stranger. You'll be texting us directly. That's how we operate. | :icon-wrench: |
| How quickly can you actually start? | Immediately after our call. The strategy is already built. The research is done. Week 1 deliverables can start within days of signing. We've been ready since we walked into your shop. | :icon-rocket: |
THE GUARANTEE
30-day trial on every package. If the quality, communication, or results aren't what you expected β we part ways with no invoice and no hard feelings. You keep everything we've created. **We earn your trust by delivering, not by locking you in.**
Still have a question not answered here? Ask it on the call. We won't dodge it.
You unlocked this by reading everything. Gold star. π
## Secure the Partnership
SECURE THE PARTNERSHIP
You've seen the research, the real results, and the strategy. Now let's have a conversation about telling the full story β the one the off-road world deserves to see.
NEXT STEP
Schedule a 30-minute call to review the 90-day roadmap and finalize your package. I'm ready to begin immediately.
Proven in the Rocks. Built for the Win. Since 1999.
Megan Kilpatrick
Official Brand Historian & Creative Director β BOUDIEFUL
505-608-4566
megan@boudieful.com
www.BOUDIEFUL.com
YOUR PRIVATE GALLERY
Access your exclusive collection of edited photos and videos from our branding session. High-resolution files ready for immediate use across all platforms β or keep for future campaigns once you hire us. (Hint hint.)
PRIVATE LINK SENT AFTER OUR CALL
https://boudieful.com
Your private gallery link will be sent via secure email immediately after our initial 30-minute strategy call.
WHAT HAPPENS NEXT
| Step | Action | Timeline | Icon |
| --- | --- | --- | --- |
| Initial Call | 30-minute strategy session to discuss your goals, timeline, and vision | Within 48 hours | :icon-phone: |
| Gallery Access | Receive private link to your edited photos/videos from our branding session | Immediately after call | :icon-image: |
| Custom Proposal | Detailed 90-day plan tailored to your specific needs and budget | Within 3 days | :icon-file-text: |
| Kickoff & Execution | Sign agreement and we start implementing Week 1 deliverables | Within 7 days | :icon-rocket: |
READY TO TELL YOUR FULL STORY?
The analytics are real. The photos are from our December shop visit. The 36,707 views came from content we made before there was even an agreement. This is just how I work β thoroughly, quickly, and with your brand always at the center. Let's give your championship builds the platform they've always deserved.
TEXT OR CALL NOW: 505-608-4566
Jimmy's Outback 4x4 β’ **Cortez, Colorado** β’ 1780 Sagebrush Circle, Cortez, CO 81321 β’ (970) 565-8726
π Three taps = commitment energy. We like that. See you on the call.
WE SHOW UP. WE STAY IN. WE DELIVER.